Job Description

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About this Position

Please add a text and explain the position





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What youll do

Leads brand positioning to support the implementation of the BU value proposition Develops strategies to ensure consistent customer experience Manages and coordinates brand architecture in terms of nomenclature, book-values etc. Develops brand guidelines to ensure consistency in look and feel Analyzes brand health indicators Organizes market research and develops plans to address deviations in brand structure Develops concrete action plans to mitigate deviations Leads global brand strategy and steers brand portfolio as well as trademark strategy Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points Supports and leads branding guideline for digital Develops systematic approaches and programs to identify and map Consumer Journey Generating long-term innovation ideas and developing them with technical functions
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What makes you a good fit

digital marketing market analysis creativity design innovation brand development & building Sustainability Brand communication Brand activation Financial planning & budgeting Trade, Customer Knowledge & eC Category & Brand Strategy Trends
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Some perks of joining Henkel

Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year Diverse national and international growth opportunities Globally wellbeing standards with health and preventive care programs Gender-neutral parental leave for a minimum of 8 weeks Employee Share Plan with voluntary investment and Henkel matching shares Annual 1 month bonus 66.67% company contribution to Medical Aid Subsidised canteen Access to Mental Health & Wellness Programmes

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.