Job Description

About this Position Please add a text and explain the positionWhat youxc2xb4ll do

• Leads brand positioning to support the implementation of the BU value proposition
• Develops strategies to ensure consistent customer experience
• Manages and coordinates brand architecture in terms of nomenclature, book-values etc.
• Develops brand guidelines to ensure consistency in look and feel
• Analyzes brand health indicators
• Organizes market research and develops plans to address deviations in brand structure
• Develops concrete action plans to mitigate deviations
• Leads global brand strategy and steers brand portfolio as well as trademark strategy
• Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
• Supports and leads branding guideline for digital
• Develops systematic approaches and programs to identify and map Consumer Journey Generating long-term innovation ideas and developing them with technical functions

What makes you a good fit

• digital marketing
• market analysis
• creativity design innovation
• brand development & building Sustainability
• Brand communication
• Brand activation
• Financial planning & budgeting
• Trade, Customer Knowledge & eC
• Category & Brand Strategy Trends

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Annual 1 month bonus
• 66.67% company contribution to Medical Aid
• Subsidised canteen
• Access to Mental Health & Wellness Programmes

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.

Henkel