Job Description

Job Title: Account Director

• Accountability of all aspects of TBWA relationships across the account and working closely with the Business Lead

• Takes accountability for growing revenue and generating new business by growing existing accounts and developing new ones

• Leads teams of Account Executives across client portfolio managing, delegating, supervising, coaching and enhancing team capabilities

Key Responsibilities

• Establish and maintain senior-level client relationships, driving strategic growth and satisfaction.
• Collaborate with Client Service to develop and implement strategic direction, aligning with client objectives.
• Direct and manage the delivery of high-quality creative work, ensuring timely and cost-effective results for a diverse client portfolio.

Business Development

• Research, develop, and present new business proposals focused on driving sales revenue through cross-selling and new business acquisition.
• Identify business opportunities in new markets and countries.

Leadership and Team Management

• Lead and manage teams of Account Executives, providing final sign-off on agency outputs and ensuring client standards are met.
• Demonstrate high-caliber integrated advertising work, with expertise in online, social media, direct, and digital marketing.
• Motivate, develop, and manage group account staff, identifying training needs and delegating effectively.

Operational Excellence

• Ensure clear and accurate briefs from clients, identifying potential issues and leading teams to find solutions.
• Understand and maintain quality standards, project effectiveness metrics, and financial targets.
• Negotiate terms and conditions, ensuring compliance with agency procedures.

Financial Management

• Ensure accurate costing, optimise profitability margins, and monitor actual costs and performance versus budgets.
• Develop accurate business forecasts and manage quarterly financial targets.

Requirements:

• Minimum 5 years' experience in an advertising agency, with a proven track record in Fast Food/Restaurant brand management.
• Strong understanding of marketing and advertising agency operations
• Proven experience in managing projects, ensuring timely delivery and adherence to budget requirements.
• Working knowledge of various communication channels, including: Advertising media, digital media, e-marketing, mobile marketing, In-store promotions, events, direct and data marketing, online platforms (Facebook, Twitter, Pinterest, YouTube).

Competencies:

• Financially astute with a strong understanding of client business, able to identify opportunities for commercial growth.
• Excellent communication and interpersonal skills, with the ability to build strong relationships and work independently
• Proficient in MS Office applications, email, and web applications, with efficient computer and IT skills.
• Well-organised with attention to detail, demonstrating strong spoken and written communication skills
• Flexible and adaptable, with excellent problem-solving skills to navigate challenging situations.

TBWA