Job Description

This PR Account Manager, will play a pivotal role in driving clients' success by strategically managing their public relations campaigns and maintaining strong relationships.The role will oversee the development, execution, and management of strategic PR campaigns for a portfolio of clients.As well as, collaborate closely with clients, media outlets, and internal teams to ensure the effective implementation of PR strategies, deliver measurable results, and maintain client satisfaction.RESPONSIBILITIES:

• Serve as the primary point of contact for assigned clients, understanding their goals, needs, and industry landscape.
• Develop and execute comprehensive PR strategies that align with clients' objectives, positioning them effectively in the media and public eye.
• Create and manage media relations, cultivating relationships with key journalists, editors, and influencers to secure media coverage across various channels.
• Generate compelling press releases, pitches, and other PR materials, ensuring accurate messaging and consistent brand representation.
• Collaborate with cross-functional teams, including content creators, designers, and digital marketers, to integrate PR efforts with overall marketing strategies.
• Monitor industry trends, news cycles, and competitive landscape to identify opportunities and potential risks for clients.
• Analyze and report on campaign performance metrics, providing regular updates and insights to clients and internal stakeholders.
• Manage client expectations, budgets, and project timelines, ensuring timely delivery of high-quality work.
• Participate in new business development, including proposal writing, presentations, and client pitches.

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience (5+ years) in PR account management or related roles, preferably within an agency environment.
• Strong understanding of the South African media landscape, with established relationships and connections.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives and pitches.
• Strategic thinker with the ability to develop and implement creative PR strategies that align with clients' business goals.
• Proficiency in using PR insight tools, media databases, and analytics platforms.

• Organizational skills
• Attention to detail
• Manage multiple projects simultaneously.
• Strong client-facing and interpersonal skills
• Relationship building skills
• Leadership capabilities to motivate and guide a diverse team

InvisionHR