Job Description

We Go Places! How about you?Job Grade: 10
Location : Gauteng Sandton
Function: Marketing
Sub Function: Beer
Type of Contract: Permanent
Reference Number: 118019
Closing Date: 16.08.2024Key Performance Areas would include, but are not limited to:Consumer Centricity

• Develop deep understanding of consumer segmentation and demand spaces, alongside typologies to execute targeted marketing initiatives.
• Understand consumer needs, preferences, and behavior, using the monthly brand health tracker, and bespoke qualitative or quantitative studies.
• Supplement formal market data with insights garnered from internal and external stakeholders: consumers, customers, trade, buyers, sales force.

Brand Strategy

• Understand the brand strategies aligned with business objectives, ensuring consistent positioning, purpose, creative big idea, and messaging to build brand equity.
• Assist in the maintenance of brand visual, tonal and execution guidelines and ensure brand consistency across all channels and touchpoints.
• Support the monitoring of market trends, competitive landscape, market share, brand performance, brand health, and consumer perceptions to share feedback to team.

Communication Strategy

• Assist brand with the execution of integrated TTL communication strategies across various channels, including digital and tech innovation, social media, CRM, TV, radio, OOH, print, PR, influencer, events, and experiences.
• Support Website, CRM, social channels, and community management.
• Support the creation and execute compelling, engaging and locally relevant TTL creative campaigns that resonate with the target audience.
• Lead brand asset management on internal and external platforms: packs, brand visual identity, logos, creative assets and playbooks.

Integrated commercial planning

• Assist in executing integrated commercial plans that drive brand growth.
• Collaborate with sales and trade marketing teams to align marketing activities with sales objectives.
• Support brand budget management.

Brand Profitability

• Understand the brand income statement to support execution of brand profitability initiatives.
• Understand the revenue management pricing strategy, pack-price approach, and promotional effectiveness.
• Support brand A&P cost centers management including monthly recons and reporting.
• Ownership of all brand admin relating to finance and SAP.

Innovation

• Understand segmentation, consumer insights and category competitor analysis and how to identify opportunity spaces within and beyond the bottle.
• Assist in brand projects with intrinsic, packaging, and product development teams to implement future fit products or product variations.
• Lead implementation of pack upgrades and supporting trade tools.

Trade Marketing and Route to Consumer

• Ownership of all below the line activity in and outside of campaigns to drive sales and brand presence at point of purchase.
• Assist brand, trade marketing and channel partners to develop target marketing initiatives.
• Lead the development and execution of channel-specific trade promotions and activations, in-store merchandising, and trade assets, and POS materials with a consistent trade playbook for all channels.
• Use shopper market research and analysis to understand consumer behaviour and preferences in different channels.

Team Collaboration

• Integrated creative and media agency account administration.
• Ability to engage and collaborate with internal stakeholders across multiple projects: Global and Regional Marketing Teams, MT, Innovation, Trade Marketing, Sales, Group Key Accounts, Logistics, Finance, Legal, Revenue Management, Supply and Operations, Procurement, Corporate Affairs.

Experience:

• Bachelor's degree in marketing, business or a related field
• Minimum 2-3 years' experience in brand management, marketing, or a related role (internships or entry-level positions).
• Knowledge of marketing principles, consumer behavior, and brand development concepts.
• Strong organizational and time management skills, with the ability to handle multiple tasks simultaneously.
• Excellent written and verbal communication skills, with attention to detail.
• Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.
• Creative thinking and a passion for brand marketing.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

Heineken