Job Description

Job Title:Assistant Marketing Manager - DJI, reLoved & Integrated RetailDivision:Core GroupBusiness Unit:DJI, reLoved & Integrated RetailExperience Level:Mid-levelCompany Primary Industry:Consumer ElectronicsJob functional area:MarketingLocation:Johannesburg, Gauteng (On site)About Us:Core Group, the leading distributor of world-renowned brands in Sub-Saharan Africa. Our
company's mission is to empower individuals and organisations with the world's leading personal
technology products and services.Since 1995, we have proudly represented Apple in South Africa and have established ourselvesas a trusted distributor in the region. In addition to Apple, we are the distributors for other major
brands.:Role Overview:The Assistant Marketing Manager plays a vital role in supporting the Senior Marketing Manager
with building the presence and foot print of DJI (Drone, Action Camera & Gimbal Technology),
reLoved (Pre-Owned iPhones) and InRetail (Concession Retail Model) in country. You will be
responsible for creating, overseeing and executing marketing campaigns across multiple brands,
ensuring alignment with overarching business objectives. This role requires a strong
understanding of brand management, digital marketing, event planning, customer
relationship/value management (CRM & CVM ), and data analysis.Key Responsibilities:Marketing Strategy & Budgets:xefx82xb7 Assist in the development and execution of quarterly and annual marketing plans and
budgets aligned with business objectives.
xefx82xb7 Ensure brand consistency across all marketing initiatives, adhering to DJI and Apple
guidelines.
xefx82xb7 Monitor and optimize marketing spend to ensure efficiency and maximize ROI.
xefx82xb7 Track and analyse key performance indicators (KPIs) to measure campaign effectiveness
and identify areas for improvement.
xefx82xb7 Prepare and present weekly, monthly and quarterly Proof of Action reports on marketing
activities and performance.Events, Training & Brand Updates:xefx82xb7 Strategize, plan, and execute events for new product releases, training, customer
engagement, and brand awareness.
xefx82xb7 Evaluate and participate in 3 rd party events relevant to the brand.
xefx82xb7 Ensure timely dissemination of brand news and information to relevant teams (marketing,
sales, store, FME).xefx82xb7 Manage promotional materials and marketing stock, including pre-sell allocation and order
management.Social Media & Education/Engagement Platforms:xefx82xb7 Develop and implement social media strategies in collaboration with the Social Media
Marketing Coordinator.
xefx82xb7 Manage social media content and digital marketing plans to ensure alignment with overall
marketing strategy.
xefx82xb7 Monitor social media platforms (Facebook, Instagram, YouTube, TikTok etc) and ensure
content is created and published according to schedule.
xefx82xb7 Develop engagement strategies for DJI, reLoved, and InRetail platforms.
xefx82xb7 Track and analyse social media metrics to measure growth, engagement in accordance
with Business Unit objectives.Customer Relationship & Value Management:xefx82xb7 Develop and implement CRM and CVM strategies to nurture leads, improve customer
retention, and drive customer lifetime value.
xefx82xb7 Manage customer database and ensure compliance with data privacy regulations (POPIA).xefx82xb7 Create and execute targeted email, SMS, and WhatsApp marketing campaigns.
xefx82xb7 Track and analyse CRM and CVM campaign performance metrics (open rates, click-
through rates, conversion rates, etc.).
xefx82xb7 Collaborate with the wider marketing team to map the customer journey and identify key
touchpoints for CRM interventions.Online Store:xefx82xb7 Manage and maintain the online store, ensuring it is up-to-date with the latest products,
services, and promotions.
xefx82xb7 Continuously improve the online store's user experience (UX) and implement
enhancements to drive traffic and conversions.
xefx82xb7 Monitor and analyse online store performance metrics (traffic, conversion rates, customer
acquisition, etc.).
xefx82xb7 Manage product listings in collaboration with Sales and E-Commerce teams and ensure
standardization across all platforms.xefx82xb7 Maintain and update online store policies and processes in accordance with legislation.Wholesale/Retail:xefx82xb7 Plan and execute marketing initiatives with key retail partners.
xefx82xb7 Build and maintain strong relationships with retail partners.
xefx82xb7 Secure activations and demos to support new product releases.
xefx82xb7 Ensure brand consistency and accurate representation in co-op marketing materials.Content Management:xefx82xb7 Ensure all marketing content is free of defamatory, offensive, or discriminatory content.
xefx82xb7 Promote diversity and inclusion in all content creation and influencer/ambassador selection.xefx82xb7 Adhere to company policies on confidentiality, data protection, and copyright laws.Crisis Management:xefx82xb7 Flag and escalate any PR or social media related concerns promptly.
xefx82xb7 Work towards a timely resolution of PR challenges with minimal brand damage.Financial Management:xefx82xb7 Manage marketing spend within the allocated budget.
xefx82xb7 Raise requisitions and PO's in accordance with relevant BU needs.
xefx82xb7 Ensure cost-effective procurement of marketing services.
xefx82xb7 Reconcile actual spend against planned budget on a monthly basis.Customer Service:xefx82xb7 Collaborate with the Sales Team and Social Media Marketing Coordinator and ensure that
customer service standards are met and responses are within SLA.Values:xefx82xb7 Embrace and promote company values: Integrity, Customer Focus, Get things done right,
Passion, Teamwork, Innovation, Embrace Differences.Qualifications and Experience:xefx82xb7 Undergraduate Marketing qualification coupled with an Honours Degree.
xefx82xb7 4+ years of experience in a Marketing role within Agency, Distributor or FMCGKey Competencies:xefx82xb7 Excellent communication and writing skills.
xefx82xb7 Experience working in a fast-paced, startup environment.
xefx82xb7 Knowledge of the consumer electronics industry and emerging technologies.
xefx82xb7 Strong problem-solving and relationship-building skills.
xefx82xb7 Meticulous attention to detail and excellent interpersonal skills.
xefx82xb7 Effective planning, negotiation, and teamwork skills.
xefx82xb7 Proficient in MarTech and Office Suite software.
xefx82xb7 Strong business acumen and understanding of marketing principles.
xefx82xb7 The Assistant Marketing Manager is expected to be a customer champion and continuously
seek opportunities to improve processes and offerings.
xefx82xb7 The role requires a proactive and results-oriented individual with a passion for marketing and a strong work ethic.

Core Group