Job Description

EyeCarePro is a leading provider of digital marketing solutions tailored specifically for eyecare professionals. With a proven track record of excellence and innovation in the eye care industry, we are dedicated to helping our clients thrive in the digital landscape. Our commitment to quality, collaboration, and continuous improvement sets us apart, making us the trusted choice for eyecare professionals worldwide.The B2B Messaging Strategist plays a vital role in our B2B department, collaborating closely with clients and internal stakeholders to craft compelling written content, develop brand voice and personality, and execute strategic campaigns and initiatives. This role is instrumental in supporting the goals and objectives of our clients within the B2B sector of the vision industry.Responsibilities:

• Content Creation: Develop engaging marketing and sales content across various platforms, including web pages, blogs, articles, emails, and social media posts. This includes promotional materials such as landing pages and video script's
• Industry Research: Conduct thorough research to gain a deep understanding of topics relevant to clients in the vision industry and the experiences of eye care practitioners.
• Content Optimization: Review and refresh website content regularly to ensure it remains relevant and optimized according to the latest SEO and branding strategies.
• Quality Assurance: Ensure all published content meets our standards for accuracy, grammar, tone, and quality. Edit and polish existing content to improve readability as needed.
• Stay Current: Remain up-to-date on developments in the eye care field and generate new ideas to support the clients we serve.

Required Skills/Qualifications:

• 4+ years of marketing content writing experience, with a strong attention to detail.
• Proven ability to communicate complex topics in a clear and relatable manner.
• Proficiency in SEO and writing high-quality content that meets search engine criteria.
• Advanced proficiency in Microsoft Office Suite and Google Drive.
• Excellent organizational, multitasking, and time management skills.
• Strong research skills and the ability to gather information from various sources.
• Bachelor's degree in journalism, communication, marketing, or a relevant field.

Preferred Skills/Qualifications:

• Experience working in an agency setting for multiple clients.
• Experience planning and developing compelling content for B2B businesses.
• Experience in medical content writing or writing for practice-based businesses.

Level Of Experience:Intermediate - 3 - 5 years of experienceDon't miss your chance to make a meaningful impact as our B2B Messaging Strategist. Apply now and become part of a dynamic team dedicated to shaping the future of digital marketing in eye care.Let's work together to create compelling content, drive strategic initiatives, and elevate the brands of our valued clients. Your journey towards success starts here apply now and unleash your creativity with us!

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