Job Description

Job Details
Closing Date 2024/03/26
Reference Number SHO240319-1
Job Title Brand Liaison Officer
Job Type Permanent
Location - Country South Africa
Location - Province Western Cape
Location - Town or City Brackenfell, Cape Town
Purpose of the JobThe purpose of the Brand Liaison Officer role is to oversee credible brand liaison programmes and ensure effective communication with various stakeholders to drive a favourable narrative and image of the OK Franchise Division. The role develops and executes initiatives in support of the portfolio strategy to promote and increase brand awareness which will include local community engagement programmes, brand promotions and events internal communication programmes, and support with local publicity effortsAs the Brand Liaison Officer will engage with multiple stakeholders to communicate and position important information, he/she therefore must be a natural communicator with strong interpersonal skills and the ability to deliver tactical plans. Candidates must have a strong acumen for connecting data and insights to tell stories. a desire to solve problems, and a passion for building and influencing client growth. They must also demonstrate a growth mindset, adaptability in the workplace, and knowledge of the retail and consumer goods industry.Job Advert Details
Job Category Other
Job ObjectivesRole DescriptionPromotions, events and sponsorships:
Managing of external and internal events,including special days, workshops, product launches, team building year-end function etc.
To develop sponsorship strategy and execute activation in a professional manner to ensure brand awareness.
Assist with the coordination and management of the Annual Conference which includes organising events, liaising with travel partners, design agency as well franchisees and employees with regards to arrangements, schedules, excursions etc.Local Community engagement
Planning and execution of any local community projects by the divisional office, i.e., Mandela Day, etc
Support to members to identify and assist with local community projects, i.e. soup kitchens, assistance to orphanages, support to local disasters, surplus food donations etcContent creation
Research and source potential story angles (including human interest stories) in conjunction with The Corporate Comms & PR team, who are responsible for generating credible, positive exposure across a broad media spectrum.
Review, edit, proofread and quality assure all content, ensuring a consistent quality of branding related content is delivered.
Collaborate with internal stakeholders and external partners / agencies to gather, maintain and develop
Coordinate briefing, design and delivery of photoshoots, video shoots and other brand assets, working compelling content with marketing, vendors and external partners to support the articulation of key messages.
Build relationships with ambassadors for branding and social media opportunities.
Maintain member communication mailboxes, ensuring efficient and timely responses to messages.
Channel all media queries and requests for publicity support to the Corporate Communications & PR team.
Assistance with ad hoc media dropsInternal Communications & social media
Develop new internal communication channels to enhance communication with internal stakeholders
Distribute internal news via a monthly newsletter, along with any other communication for the membersSocial Media
Ensure related communication is updated on key channels including social media platforms, i.e., websiteGeneral support
Regular visits to OK Foods stores to support members with local initiatives, publicity opportunities, new promotional ideas etc
Support the corporate Home Office with events, media efforts, cooperate social investment campaignsAdmin
Managing of the PR budget
Compiling of monthly PR reportsQualificationsA Public Relations or Communications Diploma / Degree
Experience

• +4 years experience in a communications specialist or similar role, executing brand liaison strategies and plans across a variety of channels and creating content and campaigns that promote the organisations image and brand -(essential).
• Good understanding of community engagement, promotions, events and media relations and experience in social media communication channels - (essential)
• Strong proficiency in Microsoft Office 365, including SharePoint Online- (essential)
• Experience in a retail environment - (desired)

Knowledge and SkillsKey competencies and work ethic:

• Excellent written, verbal and presentation skills
• Ability to articulate strategy, rationale, and ideas
• Excellent teamwork
• Motivated self-starter with good energy and drive to deliver projects in a fast-paced environment
• Strong ability to drive action through collaboration, proactivity and flexibility. Works alongside others to deliver results and get things done
• Applies sound judgment and problem-solving to esolve immediate isues and apply appropriate solutions that address stakeholder needs
• Adaptable and resilient - With news and stories constantly changing, able to adapt and change directions in a moment. Able to work under pressure and at a fast pace to deliver timely and relevant communications
• Excellent organisational and administrative skills with strong attention to detail
• Results-oriented and quality focused - Proactively drives results and sets stretch goals for self and others remaining focused and working tenaciously to meet and exceed expectations within quality standards
• Team player with good interpersonal skills - Build collaborative, sustainable relationships with cross functional teams and external partners.
• Supports the development of communications best practice by keeping up to date on new trends,

platforms and use of content.

Shoprite Holdings