Job Description

The primary purpose of the Brand Manager (Direct To Consumer) position is to develop and integrate retail led programs for the South African market that leverage local and global marketing initiatives to maximize local business growth, profitability, and consumer equity. RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO; Drive Retail led marketing campaign execution product content & key messaging Develop and maintain high level marketing activity calendar for FQ retail channel including Mainline Stores and Ecomm Build demand generation plans for Stores, Online (SEO, SEM, Display, Email etc.) and CRM in collaboration with local and Regional partners Work with key stakeholders to track ROI, traffic, acquisition, conversion and retention - in store and online Coordinate the development, sourcing, production, tracking and delivery of all marketing and retail related tools against set timelines Drive PR for key messaging Social media management planning oversight for owned channels and leasing partners social channels Daily point of contact with 3rd party agencies Reporting Monthly Business Reviews, Campaigns Reviews, Quarterly Business Reviews Haus assist with program support with key stakeholders Assist with influencer seeding Assist with consumer events Channel budget management Retail Store Opening marketing support REPORTING RELATIONSHIPS The Brand Manger DTC is accountable to the Head of Marketing and will liaise extensively with; Trade/Channel Manager Assistant Brand Manager Retail Lead District Managers Brand Environment Manager Retail Store Managers and Stylists Merchants Retail Planning Agency partners Mall Marketing partners TECHNICAL COMPETENCIES Strategic thinker with strong analytical capability Excellent execution and attention to detail Retail marketing & Ecommerce experience Outstanding organization and time management skills Digitally proficient Budget management Problem solving skills and a sense of urgency with decision making Accountability for the results and the drive for mutual success Effective interpersonal skills QUALIFICATIONS Tertiary qualified in a relevant degree Marketing or Business Management Strong understanding of digital marketing Extensive knowledge of CRM & Ecommerce Experience of 3+ years in a similar position Strong written and verbal skills Team player
Tertiary qualified in a relevant degree Marketing or Business Management Strong understanding of digital marketing Extensive knowledge of CRM & Ecommerce Experience of 3+ years in a similar position Strong written and verbal skills Team player

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