Job Description

Who are we: An adventurous safari group offering luxury adventures in the vast wildernesses of AfricaWho are we looking for: A Brand Manager with at least 10 years work experience, good project management skills, previous experience managing a luxury brand and who has an interest in conservation.What will you do:

• Own and be responsible for the brand: performance, strategy, creative, outputs and reporting.
• Ensuring quality and consistency of all outputs
• Creating and managing a budget, in collaboration with the Marketing Director
• Implementation of agreed upon and devised strategy
• Drive revenue generation for the brand, opening up new channels for growth
• Consolidating all marketing activities into a unified approach both B2B and B2C
• Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
• Ensuring a consistent brand identity across all touch points
• Drive brand outputs with the internal team and agency partners
• Driving database growth with consistent communication strategy
• Digital marketing
• Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
• Print media development and implementation
• With an eye for great design, work closely with design partners to brief and deliver excellent creative design outputs that are on brand

• Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
• Experience in Luxury Hospitality
• Experience in Conservation (advantageous)Passion for philanthropy
• Minimum 10 years working experience
• Experience in both B2B and B2C marketing
• Experience in digital and print marketing, content marketing, and social media marketing
• Ability to be strategic and have creative judgement
• Ability to derive analytical insights and actions from marketing metrics
• Strong project management skills
• An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook

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