Job Description

Our client in the Support Services industry is currently looking for a Brand Manager, in Cape Town, Western Cape.Responsibilities:

• Work alongside the Chief Marketing Officer and Creative Director to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customized to market segmentation, based on an analysis of competitor product offerings in the online gaming industry.
• Define and manage the brand communication strategy using a variety of media, initiatives, and campaigns.
• Own the development and messaging of the brand narrative.
• Recommend strategies to position the brand for growth and increase brand salience among both the Sun International customer and the target demographic.
• Develop and manage the distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards.
• Create innovative solutions and plans to target new markets and opportunities and optimize return on investment for brand campaigns.
• Research and analyse industry trends, consumer insights, and public perceptions regularly, ensuring the brand is positioned correctly and translating brand elements into go-to-market campaigns.
• Work alongside agencies to monitor product distribution and consumer reactions through focus groups and market research.
• Collaborate with properties to identify and unlock opportunities, including branding, marketing, and activations, joint promotions, retail, and other opportunities to grow the brand presence.
• Develop a marketing calendar for inclusion/participation at properties (e.g., the "Own Thursdays" campaign).
• Manage the design, delivery, and sign-off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence at properties.
• Work with the head of marketing to oversee new and ongoing marketing and advertising activities, including the production of TV commercials, radio campaigns, OOH, print advertisements, on-site activations, and liaising with agencies and the marketing team.
• Manage the marketing plans and design, execute, deliver, and sign-off on all OOH work with retail to create more of a presence for stores and identify branding requirements around the space.
• Design brand marketing plans for major sporting events (e.g., NGC, Poker Tour), working with the marketing team on customer communications and utilizing a range of communication channels as part of campaign delivery.
• Design and deliver branding at events and trade shows, ensuring that the use of the logo meets brand values and company guidelines.
• Work with PR agencies, the events team, and properties to coordinate activations and distribute PR aligned with the overall PR strategy.
• Work with the Chief Marketing Officer, VIP team, and marketing coordinator to develop budgeting, costing, and production of branding assets, e.g., stadium/suite branding, car branding, property branding opportunities, merch, vouchers, etc.
• Monitor brand health and brand growth.
• Coordinate partnerships and barter agreements.
• Monitor the quality of campaign deliverables in line with objectives and timelines in the strategy and campaign plan, completing post-mortem feedback to evaluate the success and relevance of promotions and campaigns, assessing ROI and KPIs.
• Build relationships with influencers, journalists, media outlets, and public figures.
• Oversee social media accounts and ensure brand consistency.
• Create designs and layouts for media outlets.
• Write pitches, blog posts, and articles, supervising the sign-off of marketing literature campaigns, ensuring designs and messages meet company brand and regulatory guidelines.
• Maintain trademarks and domains, ensuring they are kept up to date and renewed when needed.
• Maintain a repository of brand logos and imaging for use by teams for advertising.
• Brief and manage vendors, including sourcing and selecting sponsors to assist in meeting prizes.
• Review month-end analysis and reports in line with ROI and campaign effectiveness, conducting impact analysis to continuously improve promotional mechanics and ensure system and reporting supports business objectives.
• Where agreed, be responsible for signoffs on marketing collateral and campaigns.
• Be a conduit between the brand and Sun International (central marketing), and work with the head of marketing to ensure alignment with Sun International's brand/marketing.

• 3 - Year Degree in Marketing or Communications.
• 10 years experience in brand management with at least 5 years of in-depth experience co-ordinating brand marketing activities and campaigns.
• Experience managing a brand across multiple markets.
• Experience in the sports betting industry is an advantage.
• Analysis and Interpretation of Business Intelligence.
• Business & financial acumen.
• Proficient Computer Skills - MS Office.
• Social Media management.
• Campaign planning and management.
• Consumer research.
• Brand management.
• Reporting skills.
• Project management.
• Travel may be required in line with operational requirements.
• May be required to work overtime in line with operational requirements (this may include weekends and public holidays)

• Up to R892 320 per annum.

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