Job Description

Duties:

• Work alongside the Chief Marketing Officer and Creative Director to develop the Brand and CI guidelines aligned to the overall Brand strategy, and customised to market segmentation, based on an analysis of competitor product offerings in the online gaming industry
• Define and manage brand communication strategy using a variety of media, initiatives and campaigns
• Own the development and messaging of brand narrative
• Recommend strategies to position the brand for growth and for increasing brand salience amongst both the customer and the target demographic
• Develop and manage the development and distribution of internal communication around brand and CI requirements and standards to all staff to ensure effective and consistent messaging aligned to the strategy and standards
• Create innovative solutions and plans to target new markets and opportunities and optimise return on investment of brand campaigns
• Research and analyse industry trends, consumer insights and public perceptions on a regular basis, and ensure the brand is positioned correctly, translating brand elements into plans and go-to-market campaigns
• Work alongside agencies, to monitor product distribution and consumer reactions through focus groups and market research
• Collaborate with properties to identify and unlock opportunities, including branding, marketing and activations, joint promotions, retail and other opportunities to grow the presence
• Manage the design, delivery and sign off of collateral (videos, billboards, screens, physical branding elements) to create a brand presence
• Work with head of marketing to oversee new and ongoing marketing and advertising activities including the production of TV commercials, radio campaigns, OOH, print advertisements, on site activations and liaising with agency and the marketing team
• Design brand marketing plans for major sporting events, working and integrating with the marketing team around delivering customer communications and utilising a range of communication channels as part of the campaign delivery
• Design and deliver branding at events and trade shows, ensuring that the use of the logo meets brand values and company guidelines
• Working with PR agencies, the events team and properties to co-ordinate activations and distribute PR aligned to the PR strategy

Requirements:

• 3-Year Degree in Marketing or Communications
• 10 years experience in brand management with at least 5 years indepth experience co-ordinating brand marketing activities and campaigns
• Experience managing a brand across multiple markets
• Experience in the sports betting industry is an advantage

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