Job Description

Our client in the Pharmaceutical industry is currently looking for a Brand Manager xe2x80x93 Consumer Division, in Parktown, Johannesburg.Responsibilities:

• Strategic Planning and Market Analysis:
• Analysis of the market, channels, competitors, customers, and development of insights to develop brand plans.
• Develop and implement strategic plans for new and existing pharmaceutical products.
• Stay abreast of industry trends, regulatory changes, and advancements in pharmaceutical technology.
• Usage of IQVIA, IMS, SSD and QlikView data
• Performance Monitoring and Reporting:
• Monitor and analyse the performance of the products in the market, knowledge on Gross/Nett sales, volume, GP, GP%. Understand how to read and formulate a P & L. Knowledge on ROI calculation and reporting
• Manage brand budgets and allocate resources across different products and marketing initiatives.
• Communicate plans and results with the business leadership and relevant teams within the business.
• Adjust strategies based on performance metrics and market feedback.
• Regulatory & Quality Insight:
• Insight into the Regulations of SAHPRA a requirement. Knowledge of the CAMS guidelines, and the marketing guidelines that govern that.
• Collaborate with regulatory affairs to ensure compliance with all industry standards and regulations throughout the product development process
• Product Development and Management:
• Work closely with medical and research and development teams to understand market needs.
• Oversee the development of product positioning and messaging.
• Brand Management and Marketing:
• Develop and implement effective marketing strategies for products.
• Creation and execution of marketing material and campaigns, ensuring alignment with the overall brand strategy.
• Sales Support and Collaboration:
• Communicate and collaborate with the sales teams to provide support and training on products.
• Develop sales strategies and targets in conjunction with leadership.
• Analyse sales data and market feedback to adjust marketing strategies as needed.
• Stakeholder Engagement:
• Participate in medical conferences, workshops, and other events to promote products.
• Build and maintain relationships with industry partners, opinion leaders, and external agencies.

• Bachelorxe2x80x99s Degree in Marketing, Business Management, or related field.
• More than 3 yearsxe2x80x99 experience in Brand Management, within the pharmaceutical/nutraceutical and Complimentary industry.
• Knowledge on non-Schedule and S0 is a must.
• Advantages to have experience in Vits and Subs , Complimentary medicine.
• Experience on direct-to-consumer advertising ATL, BTL & TTL a must.
• Strong Business Acumen insight (NS, Vol, GP, full P & L review and reporting)
• Strong analytical skills and the ability to interpret complex market data (data set experience required: IQVIA, IMS, QlikView etc.)
• Effective project management skills, ability to plan, organize and execute.
• Proven ability to support and collaborate with sales teams.
• Performance driven with a sense of urgency.
• Ability to adapt in a fast-paced, changing growth environment.
• Ability to build and maintain relationships with external and internal cross-functional team members.
• Organised.
• Collaboration.
• May be required to work overtime.
• Driverxe2x80x99s license and own motor vehicle.

• R45 000 xe2x80x93 R55 000 per month.

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