Brand Manager Consumer (traditional Medicine)

Gauteng, South Africa

Job Description


Company DescriptionWe are a global specialty and branded pharmaceutical company, improving the health of patients across the world through our high quality and affordable medicines. Active at every stage of the value chain, we are uniquely diversi?ed by geography, product and manufacturing capability.Aspen is a dynamic organisation built on entrepreneurial strength and forward-thinking minds. We attract high performing individuals who are passionate about their career and have a desire to exceed expectations. At aspen, not only do we source for the best talent but we also provide a host of opportunities for continuous development.The Groups key business segments are Manufacturing and Commercial Pharmaceuticals comprising Regional Brands and Sterile Focus Brands. We have approximately 9 100 employees at 69 established officesin over 50 countries and we improve the health of patients in more than 150 countries through our high quality, affordable medicines.OBJECTIVE: Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship, tactical implementation and commercial acumen.MAIN DUTIES:

  • The position will also include line management, with the management and development of Junior Brand Manager & Marketing Graduate
  • Develop Traditional Medicine (Heritage brands e.g. Lennon Dutch Medicines) portfolio/brand strategy for sustainable business growth and profitability
  • Anticipate future trends in Traditional Medicine usage and the market environment.
  • Develop promotional and advertising strategies that grow brand market shares against competitors in all channels (pharmacy, retail, wholesale and informal trade)
  • Analysis of the market, shopper and consumer behaviors and development of insights that are applied to develop robust brand plans.
  • Provide creative direction for brand/ portfolios strategies and tactics whilst managing Agency outcomes.
  • Implementation, monitoring and measurement of the success of the developed strategies and to ensure that they are flexible to adapt to a dynamic environment.
  • Successful implementation and monitoring of the roll out of the above with the required measurements in place for successful outcomes
  • Enthusiastically communicate plans and results with the business leadership and relevant teams within the business at all times
  • Drive, lead and take accountability for the budgeting process, control of A&P expenditure and achievement of financial targets
  • Develop and implement pricing strategies that ensure healthy profit margins and competitive advantage for the Traditional Medicine brands.
  • Continuously communicate with and support the sales teams with high levels of integrity and urgency to help them achieve sales targets
  • Ability to manage the cross functional networks and channel resources for the portfolio to drive profitable growth with the required and shared accountability to achieve business targets
  • Understand, challenge and implement the regulatory requirements to develop and implement strategies and tactics that drive brand growth
  • Forecasting accuracy and stock management which entails minimizing stock write-off costs and returns.
  • Managing wholesalers stock holding and backorders.
  • Using insights acquired both internally and externally to accurately assess market potential for new product introductions and/or renovations of existing products
  • Managing and taking the lead/accountability in driving the New Product Launch process together with the relevant stakeholders like NPL, Demand Planning, Regulatory Affairs, Medical and others
  • Lead and utilize both internal and external conferences, congresses to position Traditional Medicine brands as foremost in the target audiences minds
  • Sense of urgency in resolution of customer queries
SKILLS & COMPETENCIES:ENTHUSIASM, PASSION AND HIGH ENERGY ARE KEY REQUISITES
  • Commercial acumen
  • Analytical skills
  • Project management
  • Networking ability
  • Interpersonal skills
  • Ability to perform under pressure
  • Self-starter and self-motivated
  • Sense of urgency
  • Prioritizing and planning
  • Verbal and written communication skills
  • Aptitude for continuous learning
  • Influential and impactful presentation skills
  • Adaptability and flexibility in a changing environment
QUALIFICATION & EXPERIENCE:
  • Must have a Matric
  • Relevant Post matric Commercial /Health Science qualification
  • Minimum 2-3 years brand management within FMCG/Health segment
  • Applicable industry knowledge
  • Sound financial acumen
  • Proficiency in Excel, PowerPoint, Outlook and Word
  • Ability to work on Qlikview models is advantageous
Aspen is committed to the principles of equal employment opportunity and suitably qualified job applicants are invited to submit their resumes online on or before the 25 April 2024. Preference will be given to applicants from designated groups through a fair recruitment and selection process in accordance with laws governing employment equity, where such laws are applicable to the Aspen entity that will employ the successful candidate. If you have not heard from the HR department within 30 days of this advertisement closing, please consider your application unsuccessful.Internal Applications must be completed using an Aspen mailing address after applicants have informed their direct line managers of their application.

Aspen Pharmacare

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Job Detail

  • Job Id
    JD1308286
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned