Job Description

Requirements:

• Tertiary qualification
• MBA qualification (Beneficial)
• Marketing Background
• 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)
• Experience with Relaxers
• Experience with Brand Activation
• Experience with Campaigns
• Experience with tracking and managing ROI

Responsibilities:

• Target Achievement

• Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
• Ensures optimal utilization and control of Adpro budget.
• Geographical Responsibility - Southern Africa Region
• Alignment and development of marketing mix elements

• Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:

• Communication Strategy (including advertising)
• Artwork
• Promotional Plan (Consumer Promo, Trade Promo,
• Merchandising and other visibility initiatives)
• Media Planning
• Digital Marketing/Social Media planning
• Packaging
• Pricing Decisions
• Product Development
• Strategy

• Develops long term and short term strategy
• Agency Management

• Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
• Market Research

• Ensures development of market research briefs and interpreting research findings.
• Market Analysis

• Sales analysis both primary and secondary, territory, ORG reports.
• Competition / consumer tracking.
• Media tracking
• Profitability tracking
• NPD Management

• Manage NPD Projects from Conceptualization to Finished Goods launch in trade
• Salon Activation

• Manage team of Salon Educators
• Manage Salon Activations/Education Program
• Ensure Salon Coverage as per targets
• Reporting

• Ensure timely update of artwork on CANVAS
• FG Code creation on MWT
• Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
• Slow Moving Lines strategy

Interaction:

• Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
• External: Advertising and Media agencies

Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.

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