Brand Manager

East Rand, Gauteng, South Africa

Job Description


Requirements:

  • Tertiary qualification
  • MBA qualification (Beneficial)
  • Marketing Background
  • 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products)
  • Experience with Relaxers
  • Experience with Brand Activation
  • Experience with Campaigns
  • Experience with tracking and managing ROI
Responsibilities:
  • Target Achievement
  • Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets
  • Ensures optimal utilization and control of Adpro budget.
  • Geographical Responsibility - Southern Africa Region
  • Alignment and development of marketing mix elements
  • Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover:
  • Communication Strategy (including advertising)
  • Artwork
  • Promotional Plan (Consumer Promo, Trade Promo,
  • Merchandising and other visibility initiatives)
  • Media Planning
  • Digital Marketing/Social Media planning
  • Packaging
  • Pricing Decisions
  • Product Development
  • Strategy
  • Develops long term and short term strategy
  • Agency Management
  • Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
  • Market Research
  • Ensures development of market research briefs and interpreting research findings.
  • Market Analysis
  • Sales analysis both primary and secondary, territory, ORG reports.
  • Competition / consumer tracking.
  • Media tracking
  • Profitability tracking
  • NPD Management
  • Manage NPD Projects from Conceptualization to Finished Goods launch in trade
  • Salon Activation
  • Manage team of Salon Educators
  • Manage Salon Activations/Education Program
  • Ensure Salon Coverage as per targets
  • Reporting
  • Ensure timely update of artwork on CANVAS
  • FG Code creation on MWT
  • Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid
  • Slow Moving Lines strategy
Interaction:
  • Internal: Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department
  • External: Advertising and Media agencies
Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.

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Job Detail

  • Job Id
    JD1332728
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    East Rand, Gauteng, South Africa
  • Education
    Not mentioned