Job Description

Responsibility:Assist in development of the annual brand strategy & marketing planExecute all national marketing activities above & below the line in relation to the approvedMarketing plan and promotions calendarSeek new opportunities to deliver against the brand plan and/or improve the planAssist in the management of the media plan to ensure that expenditure & brand objectives
are delivered onLiaise with advertising agencies, strategic alliance partners and suppliers on advertising
and promotional campaignsManage all relevant agencies to ensure all marketing collateral delivers within the relevant CI & is aligned to the brand look & feelAssist in management of public relations and sponsorships, where relevantAssist in managing any new product innovation (NPD)Provide forecasts for promotions and new products to minimize write off costsAssist in the management of branding & design of all consumer touch points (including signage, uniforms, packaging, look and feel, website, etc) to ensure they align with brand CIAssist in delivering on the brands digital & technology plan and manage the brands digital and social media activitiesUtilise consumer research to gain consumer insights that drive decisionsAnalyse sales data & report on the performance of promotions and productsEvaluate competitor pricing & report on a regular basisAssist in management of the marketing budgets to ensure nil overspendEnsure locality marketing promotions are aligned to brand strategy to support Franchise PartnersHelp coordinate the brand eventsTo work closely with selected graphic designers to ensure a smooth marketing roll out planRequirements:Tertiary qualification in Marketing or related fieldA minimum of 3 years brand management experience in the Retail, Beauty or Food-ServicePrevious franchising experience is preferableStrong track record of successfully delivering growth and profitabilityManagement of budgets and projectsExperience in delivering outputs that required cross functional team engagement and input

Rise Recruitment