Job Description

• Global Pharmaceutical Business
• Multinational Biotechnology

About Our ClientOur client is a leading Pharmaceutical company in South Africa, based in Johannesburg.The successful Brand Manager - Scheduled and OTC Generics will responsible for but not limited to:

• Market Analysis and Strategy Development:
• Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
• Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
• Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
• Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.
• Brand Management and Promotion:
• Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
• Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
• Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.
• Cross-Functional Collaboration:
• Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
• Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.
• Budget Management:
• Develop and manage the marketing budget for both scheduled and OTC generics.
• Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.
• Compliance and Ethical Marketing:
• Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
• Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.
• Performance Analysis and Reporting:
• Regularly analyse sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
• Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.

The Successful ApplicantThe successful Brand Manager - Scheduled and OTC Generics will fit the following profile:

• EDUCATION
• Bachelor's degree in Marketing, Commercial , Business Administration, or a related field. Sciences degree with relevant experience will be considered. Bachelor's degree in Marketing, Commercial, Business Administration, Sciences degree or a related field.
• EXPERIENCE
• More than 3 years' experience in brand management, preferably in the pharmaceuticals industry.
• REQUIREMENTS
• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
• Excellent analytical, communication, and leadership skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficient in using marketing analytics tools and software.
• BEHAVIOURAL QUALITIES
• Organised
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members
• Ability to adapt in a fast-paced, changing growth environment and to work independently.
• Support team
• Good leadership skills
• Collaboration Skills

What's on OfferMarket relatedContactTshepiso MokateQuote job refJN-072024-6478033Phone number+27 11 303 8309

Michael Page