Job Description

Our client in the Pharmaceutical industry is currently looking for a Brand Manager, in Parktown.

Responsibilities:

• Market Research and Analysis:
• Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.
• Analyse competitor strategies, market share, and product positioning.
• Identify potential markets and new target demographics for aesthetic injectables.
• Product Knowledge and Expertise:
• Possess in-depth knowledge about aesthetic injectables, including its composition, usage, benefits, side effects, and regulations.
• Stay updated with the latest developments and research in the field of medical aesthetics.
• Brand Strategy Development:
• Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables.
• Work on branding initiatives that clearly differentiate aesthetic injectables from competitors.
• Collaborate with research and development teams to align product development with market needs.
• Marketing and Promotion:
• Design and execute marketing campaigns for aesthetic injectables, targeting both healthcare professionals and consumers.
• Manage digital marketing efforts, including social media, content marketing, and online advertising
• Develop educational and promotional materials for both patients and healthcare providers.
• Sales Support and Collaboration:
• Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables.
• Monitor sales performance and adjust marketing strategies accordingly.
• Engage in field visits to better understand customer needs and gather feedback.
• Regulatory Compliance and Ethical Marketing:
• Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.
• Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects.
• Stakeholder Engagement and Networking:
• Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.
• Attend industry conferences and workshops to network and stay informed about industry trends.
• Budget Management and Reporting:
• Manage the budget allocated for aesthetic injectables marketing and promotional activities.
• Regularly report on brand performance, marketing ROI, and market insights to senior management.
• Customer Feedback and Product Improvement:
• Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables.
• Collaborate with Medical/NBD for continuous product improvement based on customer insights.

• Bachelors Degree in Marketing, Commercial, Business Administration, Sciences degree or a related field.
• More than 3 years experience in brand management, preferably in the medical aesthetics industry working with injectables.
• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables.
• Understanding and relationships in the medical aesthetics field with experience of managing and developing KOLs and trainers.
• Excellent analytical, communication, and leadership skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficient in using marketing analytics tools and software.
• Proven ability to develop and maintain professional relationships.

• R500 000 - R800 000 per annum (Subject to experience)

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