Job Description

Your primary goal will be to strengthen brand loyalty by enhancing the overall customer and consumer experience in a dynamic market environmentKey Responsibilities:
Strategic Planning and Market Analysis

• Conduct market, channel, competitor, and customer analyses to inform brand strategies.
• Develop and execute strategic plans for both new and existing pharmaceutical products.
• Stay updated on industry trends, regulatory changes, and advancements in pharmaceutical technology.

Product Development and Management

• Collaborate with medical, research, and development teams to align with market needs.
• Lead the development of product positioning and messaging strategies.
• Work with regulatory affairs to ensure compliance with industry standards and regulations throughout the product lifecycle.

Brand Management and Marketing

• Design and implement marketing strategies that align with the overall brand vision.
• Develop marketing materials and campaigns, ensuring consistency with brand strategy.
• Manage brand budgets, allocating resources effectively across products and initiatives.

Sales Support and Collaboration

• Provide sales teams with product support, including training and strategy development.
• Partner with leadership to develop sales strategies and set targets.
• Analyze sales data and market feedback to refine marketing strategies.

Stakeholder Engagement

• Represent the brand at medical conferences, workshops, and other promotional events.
• Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Performance Monitoring and Reporting

• Track and analyze product performance in the market.
• Communicate plans and performance results to business leadership and relevant teams.
• Adjust strategies based on performance metrics and market insights.

Minimum Requirements:
Education:

• Bachelors degree in Marketing, Business Management, or a related field.
• Candidates with a Science degree and relevant experience will also be considered.

Experience:

• Over 3 years of experience in Brand Management, preferably within the pharmaceutical industry.

Skills and Competencies:

• Strong analytical skills with the ability to interpret complex market data.
• Effective project management skills, including planning, organizing, and executing.
• Proven ability to collaborate and support sales teams.

Behavioural Qualities:

• Performance-driven with a proactive approach.
• Adaptable in a fast-paced, evolving environment.
• Strong relationship-building skills across internal and external teams.
• Highly organized with a collaborative mindset.

Additional Requirements:

• Willingness to work overtime as needed.
• Valid drivers license and access to a personal vehicle.

Travel:

• Regular travel required for portfolio management

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