Job Description

As a Brand Manager in the health industry, you will play a pivotal role in connecting the brand with customers and consumers by utilizing insights from their experiences.Your primary goal will be to strengthen brand loyalty by enhancing the overall customer and consumer experience in a dynamic market environmentKey Responsibilities:
Strategic Planning and Market Analysis

• Conduct market, channel, competitor, and customer analyses to inform brand strategies.
• Develop and execute strategic plans for both new and existing pharmaceutical products.
• Stay updated on industry trends, regulatory changes, and advancements in pharmaceutical technology.

Product Development and Management

• Collaborate with medical, research, and development teams to align with market needs.
• Lead the development of product positioning and messaging strategies.
• Work with regulatory affairs to ensure compliance with industry standards and regulations throughout the product lifecycle.

Brand Management and Marketing

• Design and implement marketing strategies that align with the overall brand vision.
• Develop marketing materials and campaigns, ensuring consistency with brand strategy.
• Manage brand budgets, allocating resources effectively across products and initiatives.

Sales Support and Collaboration

• Provide sales teams with product support, including training and strategy development.
• Partner with leadership to develop sales strategies and set targets.
• Analyze sales data and market feedback to refine marketing strategies.

Stakeholder Engagement

• Represent the brand at medical conferences, workshops, and other promotional events.
• Build and maintain relationships with industry partners, opinion leaders, and external agencies.

Performance Monitoring and Reporting

• Track and analyze product performance in the market.
• Communicate plans and performance results to business leadership and relevant teams.
• Adjust strategies based on performance metrics and market insights.

Minimum Requirements:
Education:

• Bachelors degree in Marketing, Business Management, or a related field.
• Candidates with a Science degree and relevant experience will also be considered.

Experience:

• Over 3 years of experience in Brand Management, preferably within the pharmaceutical industry.

Skills and Competencies:

• Strong analytical skills with the ability to interpret complex market data.
• Effective project management skills, including planning, organizing, and executing.
• Proven ability to collaborate and support sales teams.

Behavioural Qualities:

• Performance-driven with a proactive approach.
• Adaptable in a fast-paced, evolving environment.
• Strong relationship-building skills across internal and external teams.
• Highly organized with a collaborative mindset.

Additional Requirements:

• Willingness to work overtime as needed.
• Valid drivers license and access to a personal vehicle.

Travel:

• Regular travel required for portfolio management

Carlysle Human Capital