Job Description

Our client in the Pharmaceutical industry is currently looking for a Brand Manager - OTC Generics, in Parktown, Johannesburg.Responsibilities:

• Market Analysis and Strategy Development:
• Conduct thorough market research to understand the competitive landscape for both scheduled generics and OTC generics.
• Develop and implement pricing strategies for scheduled generics, considering factors like market demand, production costs, and regulatory constraints.
• Create consumer-focused campaigns for OTC generics, aimed at increasing brand awareness, customer engagement, and market share.
• Collaborate with market research teams to understand consumer behaviour, preferences, and trends impacting OTC product sales.
• Brand Management and Promotion:
• Oversee the branding of scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
• Design and execute marketing campaigns for OTC generics, using various channels like digital media, print, and in-store promotions.
• Monitor and manage the brand performance of both product lines, adjusting strategies as needed to meet sales targets and market positioning goals.
• Cross-Functional Collaboration:
• Work closely with the sales team to ensure alignment of sales strategies with brand objectives, particularly for scheduled generics pricing models.
• Coordinate with the Medical and regulatory affairs departments to stay informed about product developments and regulatory changes that might impact the brand strategy.
• Budget Management:
• Develop and manage the marketing budget for both scheduled and OTC generics.
• Allocate resources effectively between pricing initiatives for scheduled generics and consumer campaigns for OTC products.
• Compliance and Ethical Marketing:
• Ensure all brand activities for scheduled and OTC generics comply with pharmaceutical industry regulations and ethical marketing practices.
• Stay updated on changes in pharmaceutical laws and regulations that could impact product marketing.
• Performance Analysis and Reporting:
• Regularly analyse sales data, market trends, and campaign performance to measure the effectiveness of brand strategies.
• Prepare detailed reports and presentations for senior management, highlighting successes, challenges, and recommendations for future brand strategies.

• Bachelors Degree in Marketing, Commercial , Business Administration, or a related field. Sciences Degree with relevant experience will be considered.
• More than 3 years experience in brand management, preferably in the pharmaceutical industry.
• Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
• Excellent analytical, communication, and leadership skills.
• Ability to work collaboratively in a cross-functional team environment.
• Proficient in using marketing analytics tools and software.
• Organised.
• Ability to build and maintain relationships with external stakeholders and internal cross-functional team members.
• Ability to adapt in a fast-paced, changing growth environment and to work independently.
• Support team.
• Good leadership skills.
• Collaboration Skills.

• R45 000 - R55 000 per month.

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