Brand Manager Otc Remote Position

Gauteng, South Africa

Job Description


Job Summary We are seeking a results-oriented marketeer to drive the execution of brand strategies and marketing initiatives for our OTC pharmaceutical products.
The ideal candidate will possess a blend of creativity, analytical skills, and a passion for consumers to accelerate brand growth and market share.
As a Brand Manager / Marketing Activator, you will be instrumental in crafting and implementing innovative campaigns that vividly convey our brandxe2x80x99s message and ethos to our target demographic & HCPs.Brand Activation:

  • Develop and implement insight-driven, cutting-edge brand activation campaigns in line with our marketing strategy and brand ethos, OTIF.
  • Develop across multiple channels, including digital, social media, point of sale, and traditional advertising, to enhance brand visibility and engagement.
  • Responsible for communication deployment, precision marketing assets and adaptations of the principalxe2x80x99s global / regional playbooks.
  • Transform brand ideas and visual into promotional materials across multiple brands/channels & markets.
  • Balance between strategy and execution xe2x80x93 identify key risk areas/ products with action plans and implementation thereof.
  • Motivational management of agencies and third-party vendors
  • Collaborate across functions to create unified and impactful brand experiences.
  • Manage event planning, sponsorships, and promotions, ensuring on-time and budgetary compliance.
  • Project manage the process from start to end in collaboration with the creative agency and other external vendors to ensure smooth production and distribution of point sales material.
  • Ensure consistent brand messaging across all channels.
Campaign Readiness & Management:
  • Timeously lead the planning, execution, optimization & delivery of marketing campaigns, leveraging consumer insights and market trends to maximize campaign effectiveness and ROI.
  • Work with Sales & Trade Managers, HCP Engagement Lead to ensure all parameters are met on sales force tactical objectives, plans, budget setting and achievement.
  • Engage key customers, as needed for campaign execution, to ensure high level of service delivery.
  • Support Key Accounts and sales head to attain set objectives (sales ambition and spend budgets)
  • Track and monitor OTC promo grids across for optimal ROI.
  • Track and monitor HCP campaigns for optimal ROI.
Market Analysis & insights:
  • Conduct market analysis, store visits and competitor tracking to assess material effectiveness and identify sales opportunities, consumer trends, and competitive threats, translating insights into actionable strategies.
  • Responsible for keeping abreast of NPD developments in their categories.
Budget Management:
  • Input into Annual marketing / business plan. Responsible for deployment of plan On Time in Full, within budget, according to all KPIxe2x80x99s, with specific focus on Non-Working Media.
  • Manage marketing budgets effectively, monitoring expenditures (accurate recons, and media PO tracking) and optimizing resources to achieve business objectives within budgetary constraints.
Performance Tracking:
  • Track and report on the effectiveness of brand activation initiatives, leveraging data to shape future strategies.
  • Monthly Risk & Opportunities Analysis
Brand Compliance:
  • Ensure brand messaging and promotional activities comply with regulatory requirements, company policies, and industry standards.
New Product Launches:
  • Support the successful launch of new products, collaborating with cross-functional teams on product positioning, messaging, and promotional strategies.
Stakeholder Communication:
  • Provide regular updates and reports to senior management on marketing activities, performance metrics, and market trends, communicating insights and recommendations effectively.
  • Responsible for the briefing and project mgmt. of creative, media, influencer, PR, Activation & Customer Service agencies xe2x80x93 as required by the business.
  • Responsible for management of and forming relationship with the regional sales teams.
  • Cultivate partnerships with external entities to broaden brand reach and impact.
Preferred qualifications & experience:
  • Bachelor's or equivalent qualification in related field
  • 2 - 3 years proven experience in brand management, marketing activation, or related roles within the pharmaceutical industry.
  • Demonstrated track record of successfully executing marketing campaigns and driving brand growth.
  • Strong and entrenched business relationships with key consumer and OTC customers.
  • Experience with RX / scripted products will secure
  • Ability to create clear and comprehensive briefings to internal and external creative agencies.
  • Proficiency in Microsoft Office suite.
Consumer insight: Deep insights into customer dynamics xe2x80x93 with specific reference to Consumer segment
Digital & AI: Deep understanding of digital promotional platforms and proven track record of implementing digital strategies which drive value in the consumer, OTC & HCP segment.
Strong understanding of new AI technologies to increase the speed of brand development and execution strategies.
Operational execution: Strong operational capabilities in coordinating multiple agencies, partners and vendors to drive idea to execution on-time-in-full.
Team player: Demonstrated cross functional and collaboration skills at executive level.
Exceptional project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
Excellent brief writing skillsUltra PersonnelRecruiter

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Job Detail

  • Job Id
    JD1407309
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gauteng, South Africa
  • Education
    Not mentioned