Marketing Strategy - input and delivery on the overall marketing strategy, provide & introduce newness, creativity & innovation into the marketing strategy. Ensure all communication outputs are on-brand.
Digital marketing Strategy- Have key understanding of digital marketing. Provide input into & rollout digital strategy. Liaise with key strategic partners in order to drive brand reach, profit & innovation. Create, co-ordinate & manage social media content plans & briefs to internal & external stakeholders
Brand management - Timeous & effective rollout of all campaigns. Maintain the brand image across all channels. Manage relationship with all advertising agencies. Co-ordinate shoot product & briefs to relevant stakeholders. Identify, manage & drive brand exposure across all appropriate media channels
Communication - facilitate communication with the relevant internal & external parties. Maintain brand image & identity during all marketing interfaces, including copywriting & brand message.
Measurement - track effectiveness of all campaigns and optimise future campaigns based on learnings
Creativity & innovation - show creativity & original thinking in order to grow the brand & seek to capitalize on new opportunities to maximize brand reach.
Customer obsessed - Leverage consumer & performance insights to guide on strategy and brand outputs. Review all communication against Kpi's & monitor competitor activity.
Budgets - Manage all aspects of the brand budget cost effectively, re-project & highlight potential issues.
Leadership & people management - Lead & guide team with clear direction by sharing and translating marketing objectives, co-ordinating and delegating tasks, goals & targets amongst relevant individuals.
Qualifications and Experience:
A relevant tertiary qualification
Minimum 5 years' relevant retail & brand experience is essential
Have a key understanding and experience in digital marketing
Experience in social media as a communication channel
Skills:
Computer literate
Good with Excel / Word / PowerPoint
Digitally savvy
Project Management (activations, new store openings, launches, CSI, etc.)
Good verbal communication skills
Good organisational & planning skills
Commercial awareness
Able to work independently & show initiative
Adaptability
Good team working skills
Great written communication skills
Good numerical & analytical skills
A passion for retail
The ability to multi-task in a fast-paced environment - work on multiple projects simultaneously.
The ability to work independently
The ability to take initiative
A high level of attention to detail
Behaviours:
Effectively collaborates with team members to achieve common objectives and outcomes
applies market and business insights in order to drive organisational objectives
conveys information and communicates ideas in a clear, concise and impactful manner
creates an environment that fosters and nurtures a culture of creativity which drives success
understands and applies financial concepts and principles to make informed financial decisions
interprets and simplifies complex and contradictory information when resolving organisational problems
understands and navigates dynamics created by processes, systems, and people
thinks and plans strategically, focusing on the long-term goals and objectives of the organisation
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.#LI-MN1About Us:Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.We're the designers, the makers, the shakers and the teams behind the scenes.Are you with us?About the Team: Our TFG Jewellery brand consists of the leading jewellery stores in South Africa - American Swiss, Sterns and Galaxy & Co. For smart, fashion-forward individuals who love a little sparkle, these are the stores for you. We pride ourselves on creating jewellery and accessories that complement your daily outfits with the luxury of brilliance.