Job Description

Join Lactalis at our offices in Western Cape and take on the challenge of the role as Brand Manager. Lead the development and implementation of the brand strategy to deliver the company objectives.
Required Skills

• 3yr Marketing & Sales Diploma/Degree
• Minimum 3-5 years brand management experience within FMCG environment;
• Ability to work under pressure to achieve ambitious targets;
• Excellent commercial understanding and business acumen
• Strong ability to work with and interpret sales and marketing data.
• Project management experience in a marketing environment;
• Strong numerical and analytical skills

Duties & ResponsibilitiesWinning in the market place

• Lead development of full marketing mix for key brands that can grow profitable share for Lactalis. (Product, Price, Promotion, Place and Innovation);
• Develop annual brand plans to deliver longer term business objectives
• Set key objectives for brands to meet strategic goals.
• Translate these objectives into communication, innovation and activation plans;
• Track key competitors and measure performance (share, pricing, marketing activities, share of voice, innovations) to identify opportunities for Lactalis SAt;

Product Management

• Brief and implement brand activities aligned to annual brand plans
• Ensure products constantly meet both market expectations and technical specifications;
• Plan and execute new product launches;
• Build and maintain relationships with internal stakeholders to ensure product and brand specific project outcomes are met;
• Market and Consumer Insight - Monitor Market dynamics (growth, shares, competitor activities) and Brand Health
• Keep abreast of main consumer trends and perceptions;
• Monitor on shelf price activity in conjunction with market performance and competitor activity;

Sustained Profitability

• Track Brand financial performance against plan (Turnover and Profitability) xe2x80x93 Identify opportunities to improve profitability
• Plan and continuously monitor brand costs and expenditure;
• Set pricing parameters for products and recommended retail selling price;

Product Education and Awareness

• Provide reports as required on brand or category performance to marketing managers, sales and internal marketing staff;
• Share information on challenges and new insights within the marketing function, thereby ensuring cross-functional product and brand learning.
• Advise and liaise with internal suppliers.

Lead Projects and develop and manage close working relationships with relevant stakeholders

Lactalis