Job Description

• Work from the brand strategy to develop brand communications and activations that help bring to life the positioning of Hyundai in an engaging and target segment relevant way, giving the brand significant image credentials, complementing the product design attributes, giving assurance to existing Hyundai car owners and extending the brand relevance to new consumer segments.
• Leverage on existing sponsorship opportunities that re-enforce the brand positioning and bring a level of aspiration and imagery to the brand.
• Execute with the requisite urgency, the production of all required model specific retail brand assets and materials, for timeous go to market retail initiatives in keeping with the quick pace of the business.
• Contribute to campaign creation as it applies to the Hyundai CRM program, to build a robust loyalty program that Hyundai owners will be proud to belong to.
• Build relations with various like - minded brands for maximum impact and value. With the brand positioning strategy as a reference point, initiate, develop and execute relevant brand events and activation at both brand and model level. The events must reach across a wide variety of sub-groups and sub-cultures within the broader target market, to bring the communication platforms of the various models alive.
• Support the dealerships in the creation of a customized local dealership marketing (LDM) tactical programs, that recognize the specific needs and surroundings of individual dealerships.
• Become the custodian of the brand POS material to be circulated to dealership

Position Overview

An exciting opportunity has arisen to become part of a close knit, collaborative Hyundai marketing team, that thrives on creativity and impactful results. Be an important part of Brand Strategy creation, development and execution of consumer segment relevant, engaging brand communication across multiple media platforms. Have working experience of analysing consumer data and creating it into convertible insights. Have a strong aptitude and drive for measurement in order to execute any necessary mid-course corrections. Your knowledge of brand management should be such that it places you in a position to write inspirational briefs that lead to ground-breaking communication and impactful initiatives, relevant to various consumer segments, and contributes to the overall business results.

Specific Role Responsibilities

• Work from the brand strategy to develop brand communications and activations that help bring to life the positioning of Hyundai in an engaging and target segment relevant way, giving the brand significant image credentials, complementing the product design attributes, giving assurance to existing Hyundai car owners and extending the brand relevance to new consumer segments.
• Leverage on existing sponsorship opportunities that re-enforce the brand positioning and bring a level of aspiration and imagery to the brand.
• Execute with the requisite urgency, the production of all required model specific retail brand assets and materials, for timeous go to market retail initiatives in keeping with the quick pace of the business.
• Contribute to campaign creation as it applies to the Hyundai CRM program, to build a robust loyalty program that Hyundai owners will be proud to belong to.
• Build relations with various like - minded brands for maximum impact and value. With the brand positioning strategy as a reference point, initiate, develop and execute relevant brand events and activation at both brand and model level. The events must reach across a wide variety of sub-groups and sub-cultures within the broader target market, to bring the communication platforms of the various models alive.
• Support the dealerships in the creation of a customized local dealership marketing (LDM) tactical programs, that recognize the specific needs and surroundings of individual dealerships.
• Become the custodian of the brand POS material to be circulated to dealership

Qualifications and Experience

• Minimum 3 - 5 years in a classical brand marketing or advertising environment.
• Degree in marketing or equivalent business degree

Skills and Personal Attributes

• A truly strong, positive individual with an entrepreneurial mindset, a genuine love for developing creative and retail campaigns, as well as the comfort and enjoyment of working across the diverse rainbow of the ever evolving South African society, and an understanding and appreciation of emerging influential sub - cultures.
• Proven strengths in working in a number of varying disciplines in a brand marketing environment preferably on a global brand(s) in a brand marketing or an ad agency environment.
• A demonstrable history and experience in the briefing, development and execution of brand campaigns and events from start to finish. (Preferably learnt in the rigour of the FMCG environment)
• Strong relationship building and interpersonal skills.
• A strong planning ability, discipline, superior project management skills , and a knack for meeting tight deadlines.
• Ability to work effectively in a cross-functional and collaborative environment Basic financial acumen, Budget-management skills and proficiency
• Proven skills, knowledge and experience in the development and execution of marketing, communications and public relations activities
• Agency management and negotiation skills and experience
• Computer literacy
• Strong verbal and written communications skills

Motus