Job Description

JOB TITLE: BRAND MANAGER Consumer OTX

Location: Parktown, Johannesburg

Department: Marketing Department

Report to: Head of Marketing

We are seeking a Brand Manager (BM) with experience and skills in bridging the gap between the customer and our clients brand, by using data and insights from the customers unique perspective. Your goal as the Brand Manager is to augment the customer experience and cultivate customer loyalty.

Responsibilities

• Champion opportunities to consistently Improve the "Brand" experience
• Drive customer retention, and switch from competitor brands
• Map the customer journey and identify opportunities to proactively intervene on the clients behalf
• Guide team in effective resolution of customer and brand related issues/queries and handle any escalations
• Develop listening points in the customer journey, define and segment the customer base
• Develop varying strategies to address segmented customer needs based on their progress on the adoption curse, defend the existing customer base and identify opportunities for continuous improvement
• Test new strategies for driving customer value
• Develop and implement customer experience strategies
• Reviewing and pulling insights from analytics and data
• Segmenting customers and audiences into meaningful groups
• Using insights from data to make improvements, maintain the feedback loop flow, and predict future needs and problems
• Team alignment and collaboration to deliver on customer experience objectives
• Brand blueprint/DNA ownership and maintenance
• Effective execution of customer experience strategy: Define objectives, develop hypotheses, establish a method of execution, Implement, Monitor and iterate based on customer experience and response.
• New representative brand onboarding

MINIMUM REQUIREMENTS

Education

• 3 Year degree (Non-specific, e.g. Can be Medical or Medically related/Sciences/Marketing etc).

Experience

• 3-5 years experience in managing Consumer brands (Fast Moving Consumer Goods) (FMCG) AND OTX Pharmaceutical experience advantageous)
• OTX = Over the Counter (OTC) brands with marketing experience of these OTC brands to Health Care Professionals.

Skills

• Project Management
• Agency engagement
• Performance monitoring, outlier diagnosis and management
• Customer engagement and feedback to market insights
• Excellent communication skills
• Strong problem-solving skills
• Customer experience (CX) strategies
• Clinical analytical skills
• Digital and social media marketing insights required
• Critical thinking skills and the ability to use data insights to drive marketing strategies and tactics

Behavioural Qualities

• Organised
• Ability to build and maintain relationship with external stakeholders and internal cross-functional team members
• Ability to adapt in a fast-paced, changing growth environment and to work independently
• Support team
• Good leadership skills
• Collaboration skills

Travel

• Will be required to travel throughout South Africa for in field work, conferences, training, meetings etc.

Requirements

• May be required to work overtime

Kindly note: Only shortlisted candidates will be contacted for interviews.

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