Job Description

:

• Knowledge and understanding of marketing frame works.
• Able to work with a diverse group and understand needs of our diverse customer base
• Analytical thinking, strong conceptual skills, pragmatism and organizational abilities
• Strong verbal and written communication skills to present data and recommendations effectively and efficiently
• Ability to develop and maintain strong working relationships, elicit support and cooperation from a wide variety of sources, including many departments within the business
• Language - Fluent in English, French/Arabic is a highly preferred
• Sound working knowledge of Microsoft Office tools
• Comprehensive capability with Microsoft Office Suite
• Ability to develop processes and procedures to deliver on improvements
• Timely launch of new products
• Distributor satisfaction on product planning process / interface
• Closure of product actions (from Product Committee)
• Mix and Segment share improvement
• Complexity Reduction (in line with Global Guidelines)
• PCV take-rate
• Cost reduction through feature / spec rationalization.

Internal:

• Interface with Product Marketing, Sales Managers, Portfolio Strategy, PD, FCSD (VP), Pricing, Sales - Production Planning, GTS, Global and Marketing Comms.

External:

• Interface with Distributor Product& Brand Team, Sales Team, Sales & Marketing Management team.

Responsibilities:

• Product Lines: TBD
• Lead source for Competitive Intelligence, Customer Insights and Market Studies to support current and forward model strategy.
• Develop suitable strategy and brand plans for portfolio including ongoing revenue improvements (SIP/SVP New Product Requests, Vehicle Personalization opportunities, Mix Management).
• Support Product Marketing with development of Market Equations (Price, Volume, Mix) throughout the GPDS milestones prior to Program Approval.
• Lead Brand Marketing inputs to launch process including pricing, wholesale guide, launch mix and brochure approvals from Program Approval to Job#1.
• Lead in proposing pricing strategy for portfolio, assessing impact on volume, product specification, variable marketing, revenues and brand. Key post

PA
events: Launch Readiness, SoMP Updates, Job#1 pricing and MY pricing. * Interface with LVEA requirements to ensure availability of PP / MP1 units when and if required.

• Provide input to Volumes Planning (FPV) development to support cycle plan updates.
• Support Order Guide/PCV development, Brochure/website approval and wholesale deck development.
• Approve technical product information in brochures and websites.
• Deliver on portfolio complexity reduction and revenue/profit increase.
• Coordinate and manage fixed marketing / Co-Op and market view platform.
• Interface with Distributors in Africa on regular intervals to develop / align on all product related discussions, product life cycle planning, product optimization, pricing strategies and volume discussions developments

Qualifications:

• Bachelor in Business from a reputable university. MBA is a plus.
• Automotive industry experience
• Business plan development and implementation experience
• Retail automotive experience is a plus

About Us: At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.About the Team: Marketing, Sales & Service plays an important role in Ford's revitalization as a modern, progressive vehicle and mobility services company delivering a trusted customer experience. Candidates should have a vast depth of knowledge and expertise in implications of data and taking actions based on those, as well as have a passion for the lifetime value of a customer. Ford MS&S embraces an audience-first mindset and way of doing business that improves customer loyalty, vehicle repurchase, as well as additional sales of vehicles, parts, accessories and services. We are the eyes, ears and voices of Ford, meeting customer demand by delivering the right products to the right dealers at the right time.

Ford