Job Description

Job Summary Are you a dynamic leader with a passion for brand management and consumer experiences? Look no further we have an exceptional role for you as a Brand Retail Manager within our Smoke Free Products Leadership Team . If you're ready to take the reins and drive innovation in a rapidly evolving industry, this could be the career move you've been waiting for. Bachelor's/Master's degree in Marketing, Business Administration or any business-related Field coupled with Brand Management interest. Minimum 5 years of brand retail management or consumer journey design experience or similar Minimum 3 years team management experience Analyze and interpret financials (for example market information, AP expenditure, Brand PLs) An ability to drive innovation and brand growth. Deliver on-brand stores, one-to-one, or one-to-many encounters while adhering to Brand, Marketing, and Consumer Experience guidelines (in coordination with the Events Team). Deploy commercial programmers, projects, and initiatives through one-to-one and One-to-many consumer engagement with Legal Age Smokers/Legal Age Users, ensuring Effective execution of the Consumer Journey to enable flawless omni-channel consumer Experiences and meeting Brand, Consumer Experience (NPS), and Commercial targets. Provide channel specific consumer insights using outcomes of huddles and NPS inner loop Practices, to support Consumer Experience in identifying and addressing experience gaps And opportunities. Optimize channel efficiency and operational effectiveness on a continuous basis to meet Targets. Direct Retail footprint expansion, optimization, and innovation activities will be Led and delivered by you. Ensure a high-quality, engaged, and skilled front line (whether directly or indirectly Employed) by utilizing all people management levers (communication, recognition, Reward, training, performance management, and so on). Drive channel digitalization by adopting new features/releases of B2C (e.g., Yellow or DCX) and B2B(2C) (e.g., DTE) digital solutions and defining the requirements for future Improvement (Commercial Planning to consolidate demand and lead the digitalization Roadmap across all human-interface channels). Identify and implement activities for direct consumer engagement and lead generation. Use leads from omnichannel campaigns and other channels to engage Legal Age Smokers Directly and improve consumer awareness, acquisition (conversion), retention, and Service. Participate in the governance of the Marketing Digital and Commercial Operations Leadership teams and give deep channel expertise. Key Competencies High proficiency expected in the following functional competencies: PMI Category and Portfolio Knowledge Brand Building, Strategy, Purpose, Positioning and Architecture Consumer Centric Mind-set Partnering Excellence Agility xc3x82 Role model core competencies across Commercial: Brand Retail Operations Management Sales /Field Force Operations Management Path to Purchase/Shopper Marketing - Experience Design Commercial GTM Strategy Business Financial Acumen Point of Sale Engagement and Execution Multi-Category and Category Strategy Omnichannel Consumer Experience Management Store Design and Visual Merchandising Data-Driven Decision Making Program/ Project Management xc3x82 Key Performance Indicators (required): Channel Net Promoter Score (NPS) SFP Consumables sales volume (P1, P4, P5) Quality of the commercial engine from the channel (conversion rates, abandonment Rates, multi-device ownership, channel NPS etc.). Quality metrics per length of ownership. Devices sold to New Users exiting users Total SFP Legal Age Users Cost per acquisition / awareness / retention / running Adult consumer reach and brand retail footprint based on consumer insights (weighted / numeric coverage) Accessories attachment rate Stores/Point of commercial performance (value, consumer related)

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