Job Description

Brand Specialist - JHBFull job descriptionCompany DescriptionThe Brand Specialist works on understanding and gathering consumer insights and market research, specifically what drives TOM awareness, brand salience and per capita consumption. Working closely with the Head of Brand Marketing to contribute to the annual business plan by creating, planning and executing brand projects & new packaging initiatives while ensuring the brand is portrayed in the right way.Consumer Insights and Market ResearchTurn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans.When focusing on the younger segment of the target group, monitor the consumers perception about brand and products in social media. Brand ManagementLead and contribute the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.Build new cross-functional tools, such as sales/marketing programs or trade marketing.Work closely with the Head of Brand Marketing and all other country marketing specialists and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights.Instigate and participate in creative sessions to develop tactics and assess best practice case studies.Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.Sustains or strengthens the brand part of the trial and awareness study; past 4 week/12 month consumption, TOM awareness and brand salience.Advertising and CreativeCreate branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.Develop and implement the ideal brand marketing plans ensuring international and local learnings and the right country-specific level of digital and social components, and always with international best practices in mind.Control creative agencies to ensure strong working relationships to deliver world class creative output.Product and Packaging InnovationLeads and manages solid packaging launches together with sales, finance and other marketing functions.Understand which packaging solution addresses country-specific needs, as well as leads and manages the launch process.Collects all learnings to share locally and with International HQ.General ManagementSupports the Head of Brand Marketing to develop and implement the annual business plan.Prepares, together with the Head of Brand Marketing, the annual plan and financial budgets/P&L in co-operation with the brand, marketing and sales team.Manages and maintains the agreed budget.Partnership BuildingStrengthens agency service and client/agency relationships.Builds a strong, transparent, trusty partnership and cooperation with management and personnel. QualificationsFMCG brand marketing skills, knowledge and experience.Clear understanding of competitor activity and consumer behaviour in a brand and FMCG context.Generate consumer insights and translate them in to successful brand initiatives.Implement the business strategy successfully, while managing associated changes and people processes.Strong analytical ability and commercial acumen to understand financial statements and market trends.Effective negotiation and interpersonal skills.High standard of integrity with a passion for the brand and commitment to Red Bull values.An entrepreneurial "can-do" attitude facilitated by continuous learning and application of appropriate "best practices".Ability to focus and follow through on priorities and deliver quality results.Additional InformationThis job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.

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