Job Description

Brand Marketing:

• Assist in implementing the East Coast Radios media brand strategy and ensure maximum brand coverage and overall enhancement of the stations reputation Digitally, on the ground and on-air.
• Work closely with the stations Digital Lead to ensure the Digital Marketing strategy is executed correctly and identifying opportunity to grown the online audience
• Responsible to generate brand activities to promote streaming, listening to the station and make people fall in love with the brand.
• Responsible for conceptualizing brand campaigns, events and activations with the Events team.
• Project manage any brand and PR related projects for the station by drafting project plans, project leading the campaign with a team and implement the campaign.
• Responsible for managing the Brand budget
• Manage all internal design briefs for the station and brief the designer on creative direction and manage the design process
• Responsible for writing, briefing and sending Mediamark/Sales and staff any updated Branding messages

Public Relations:

• PR around ECR initiatives:
• Generate publicity around station initiatives, the ECR Brand, talent, trade & events
• Ensure error-free communication that is at the highest level
• Attend all events in order to write post event releases
• Draft, refine and issue press releases around station initiatives and events
• Publicity opportunities:
• Compile and implement publicity plans for East Coast Radio to Seek Public Relations opportunities & tailor make the content to capitalize on these opportunities
• Work closely with the stations Digital Team to capitalise on PR possibilities
• Assist the Digital team with any negative social media comments and monitor brand sentiment with service providers.
• Ensure that the right publicity opportunities are utilised to have the ECR brand in the press with regards to upcoming ECR events and presenter profiles etc.
• Handling of press queries regarding the station, presenters and all
• Station activities
• Hosting press and influencers at station functions and events
• Managing Publicity campaign opportunities
• Manage the trade PR strategy.

General:

• Assist the Events and CSI Coordinator with CSI projects
• Draft PR and communications plans for all events, activations and campaigns
• Draft all Press Ads, book and supply material
• Monitor trade exchange budget with media and other key stakeholders

Administration:

• Utilizing the media monitoring service to its full benefit
• Highlighting pertinent articles
• Compilation of the monthly publicity report detailing the value of all PR obtained that month within monthly deadlines
• Responsible to process any marketing related invoices
• Requesting corrections should media publish or broadcast incorrect information about the station and follow up on such requests
• Storing all press clippings and media files in a manageable way
• Compiling PR reports about specific initiatives when requested

Qualification:

• National Diploma and / or Degree in Marketing Management, Brand Management, Public Relations, Communication / Equivalent

Skills & Experience:

• Minimum of 3 years Brand Specialist, PR, Marketing experience preferably within a media or entertainment driven environment.
• Working knowledge of Illustrator, InDesign, Word, Excel & PowerPoint
• Excellent writing skills.
• Excellent strategic thinking skills
• Planning and project management skills
• Code 08 Drivers License
• Travel expected.
• Weekend work expected

Kagiso Media