Job Description

Brand Specialist - KZNFull job descriptionBrand Marketing:Assist in implementing the East Coast Radios media brand strategy and ensure maximum brand coverage and overall enhancement of the stations reputation Digitally, on the ground and on-air.Work closely with the stations Digital Lead to ensure the Digital Marketing strategy is executed correctly and identifying opportunity to grown the online audienceResponsible to generate brand activities to promote streaming, listening to the station and make people fall in love with the brand.Responsible for conceptualizing brand campaigns, events and activations with the Events team.Project manage any brand and PR related projects for the station by drafting project plans, project leading the campaign with a team and implement the campaign.Responsible for managing the Brand budgetManage all internal design briefs for the station and brief the designer on creative direction and manage the design processResponsible for writing, briefing and sending Mediamark/Sales and staff any updated Branding messagesPublic Relations:PR around ECR initiatives:Generate publicity around station initiatives, the ECR Brand, talent, trade & eventsEnsure error-free communication that is at the highest levelAttend all events in order to write post event releasesDraft, refine and issue press releases around station initiatives and eventsPublicity opportunities:Compile and implement publicity plans for East Coast Radio to Seek Public Relations opportunities & tailor make the content to capitalize on these opportunitiesWork closely with the stations Digital Team to capitalise on PR possibilitiesAssist the Digital team with any negative social media comments and monitor brand sentiment with service providers.Ensure that the right publicity opportunities are utilised to have the ECR brand in the press with regards to upcoming ECR events and presenter profiles etc.Handling of press queries regarding the station, presenters and allStation activitiesHosting press and influencers at station functions and eventsManaging Publicity campaign opportunitiesManage the trade PR strategy.General:Assist the Events and CSI Coordinator with CSI projectsDraft PR and communications plans for all events, activations and campaignsDraft all Press Ads, book and supply materialMonitor trade exchange budget with media and other key stakeholdersAdministration:Utilizing the media monitoring service to its full benefitHighlighting pertinent articlesCompilation of the monthly publicity report detailing the value of all PR obtained that month within monthly deadlinesResponsible to process any marketing related invoicesRequesting corrections should media publish or broadcast incorrect information about the station and follow up on such requestsStoring all press clippings and media files in a manageable wayCompiling PR reports about specific initiatives when requested Qualification:National Diploma and / or Degree in Marketing Management, Brand Management, Public Relations, Communication / EquivalentSkills & Experience:Minimum of 3 years Brand Specialist, PR, Marketing experience preferably within a media or entertainment driven environment.Working knowledge of Illustrator, InDesign, Word, Excel & PowerPointExcellent writing skills.Excellent strategic thinking skillsPlanning and project management skillsCode 08 Drivers LicenseTravel expected.Weekend work expected

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