Job Description

Bubble Tea Franchise Marketing and Social Media Coordinator - JhbFull job descriptionRoyal Tea is a leading bubble tea brand in South Africa, which began its journey in 2017 with a single store on Kloof Street in Cape Town, aiming to introduce contemporary Chinese tea culture to South Africa. Since then, we've grown and now have locations in the V&A Waterfront, Cavendish Mall in Claremont, The Riverlands Mall in Observatory, and Rosebank in Johannesburg.Our curated menu presents an authentic selection of tea based beverages made from high grade, fresh ingredients; from classic bubble tea to refreshing fruit infused green teas. We also offer a selection of specialty cakes, desserts and soft serve ice-creams.You can visit us 7 days a week at our stores or find us at the Neighbourgoods Market every Saturday and Sunday. Explore our full menu online, and discover our Royal Tea Basics range designed to bring the Royal Tea experience straight to your home.If you have any questions, please don't hesitate to reach out.We are looking for a dynamic marketing and social media coordinator to join our team!Key responsibilities:The Marketing and Social Media Coordinator will be responsible for developing and executing marketing strategies to promote our brand and products. This role involves managing our social media presence, creating engaging content, and driving customer engagement to enhance our brand visibility and customer loyalty.Key Responsibilities:Social Media Management:Develop and implement a social media strategy across platforms (Instagram, Facebook, TikTok, etc.).Create and curate engaging content, including posts, stories, and videos.Monitor social media channels, respond to comments, and engage with our online community.Marketing Campaigns:Assist in planning and executing marketing campaigns to promote new products and seasonal offerings.Collaborate with local influencers and partners to expand brand reach.Content Creation:Design eye-catching graphics and promotional materials using tools like Canva or Adobe Creative Suite.Write compelling copy for social media posts, newsletters, and website updates.Analytics and Reporting:Track and analyze social media metrics to assess the effectiveness of campaigns.Provide regular reports on engagement, growth, and overall performance.Community Engagement:Organize and promote events, tastings, and promotions to engage with the local community.Build relationships with customers and gather feedback to improve our offerings.Stakeholder EngagementLiaise with landlords on various marketing opportunities.Qualifications:Bachelors degree in Marketing, Communications, or a related field (or equivalent experience).Proven experience in social media management and marketing.Strong understanding of current social media trends and best practices.Excellent communication and writing skills.Creative mindset with a passion for storytelling and brand building.Ability to work independently and collaboratively in a fast-paced environment.Proficiency in graphic design tools is a plus.Experience in the hospitality industry is preferred.What We Offer:A fun and dynamic work environment.Opportunities for professional growth and development.Employee discounts on all bubble tea products.Job Type: Full-timePay: R15 000,00 - R18 000,00 per monthEducation:Diploma (Preferred)Experience:marketing: 2 years (Required)Location:Johannesburg, Gauteng (Required)Application Deadline: 2024/10/31Expected Start Date: 2024/11/15

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