Job Description

Job Summary The Business Liaison Officer (BLO) will be responsible for the development and implementation of marketing strategies (including print / digital/social media marketing) with a focus on campaigns aimed at acquiring new business, retaining existing clients, and creating relevant customer journeys: The BLO will be the custodian of the company's brand, coordinating the brand internally and externally; and Furthermore, he/she will be the central point of communication and information about the brand within the company. To ensure the marketing strategy and execution align with the overall strategy; Conceptualising and managing marketing and communication campaigns through effective and tactical targeting and messaging initiatives; Planning and implementing campaigns that drive business growth and client retention; Executing engagement campaigns targeted at internal staff and clients; Creating and managing traffic to digital platforms (web consumers/clients, social) and call centre; Ensure website content is continuously updated; Continuous monitoring of campaign effectiveness, applying clearly defined return on investment (ROI) metrics; Optimising email marketing to meet set campaign objectives; Developing campaigns to drive consumer, client, and internal staff engagement; xc3x82 Executing aspects of launching a campaign including design, development, advertising, monitoring campaign effectiveness, and reporting on campaign success; Managing internal and external stakeholders from a business liaison perspective; Managing advertising and campaign spend effectively across paid platforms; Reporting effectively, in-depth, and accurately on campaign performance; Liaise with relevant marketing agencies in the production and delivery of communication material; Arranging and implementation of activations and expos, therefore will be expected, from time to time to work overtime, including weekends. Matric / Grade 12 (Essential) Relevant marketing qualification (Essential) Social Media and Content Marketing knowledge and experience(Essential) Minimum of 3 years brand marketing experience Proven Project Management ability Valid driver's license and own vehicle Youth Marketing experience/knowledge advantageous Community Management experience with knowledge of software Exposure/experience in the recycling/Logistics/Waste/Environmental services industry Analytical Decision making / Independent thinking Presentation skills Strong communication skills (verbal and written) Marketing skills Advanced computer literacy (Microsoft Office especially Excel)TalentCruRecruiter

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