:Job Title: Category Development AnalystAbout the Function:Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.Were operating across different markets, channels, and areas of expertise. Using your curiosity and passion, youll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. Well support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.About the role:- Understand our customers and work with the key accounts team to deliver customer led solutions.- Generate and analyse key information about business, market, competitors customers and shoppers, identifying market trends, key business opportunities and risks.- Track, analyse and communicate business unit performance against benchmarks, KPIs and agreed performance objectives.- Develop the right tools and reports to support the team in the planning and decision making process.Role Responsibilities:- Generate and analyse key business information:Identify information needs. Develop and deploy the right tools to make the information management process easier, faster and better.Assure the validity of all information, using several information sources (both internal and external)Develop robust, relevant and commercially viable action plans based on insights sourced from information pulled from both standard reports, ad hoc requests and self-initiated analysis, including the use of external data and competitor intelligence.Develop and deploy formats, processes and ways of working that improve and simplify sales information, execution KPIs and trade spend controlling, tracking and analysis.Analyse key business, market, competitors, customers and shoppers information, identifying market trends and business opportunities and risks. Make recommendations to generate/unlock growth and support the team to generate action plans.- Ensure clear and on-time communication within commercial team:Coordinate great communication process to assure the understanding and use of information by the development and deployment of best in class reports, tools and plans to guarantee on time communication and understanding.Monitoring and communicate competitors activities allowing Diageo to keep a step ahead.- Thought partner to organization on analytics, programs, and results. Including ability to push back and influence organization to accept results that counter conventional wisdom.Experience
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