Develop and execute business strategy to maximize the profitability of assigned categories
Responsible for communicating category strategies to the relevant parties (planning, marketing and operations) and providing timely updates and information
Partner with the Marketing team to develop and integrate store and online merchandising strategy
Partner with key strategic suppliers to develop 3 5 year plans
Development of private label ranges and strategies
Research business and market place trends, analyze competitor products and customer needs to increase the organizations share of total market
Financial Analysis, Pricing / OTB Planning
Responsible for managing gross profit, sales aged stock and stock turn, of the category portfolio
Develop financial plans to achieve the departments annual sales and net margin goals
Engage with Planning department to manage current and future OTB status
Manage the billings process and negotiate deals with suppliers
Building Assortment and Range Plan
Responsible for category range - product evaluation and selection to achieve category targets
Responsible for managing the entire cycle of a products trend curve by making effective tactical and strategic merchandising and marketing decisions (managing top sellers, slow sellers, aged stock inventory management)
Develop Import Program range, price strategy, product life cycle, marketing &promotion
Product innovation point of difference product to ensure competitive advantage
Partner with Marketing to manage launch strategies for new and innovative products
Order samples, maintain and manage samples in the Concept store
Responsible for working with Visual Merchandising Team and Store Planning to develop appropriate store groupings, bin allocations and planograms
SKU/Product/System Management
Consistently evaluate SKU count to ensure dominance of best-selling products and optimal range.
Manage range through top seller, slow seller and aged stock inventory management
Liaise with Planning team on system maintenance
Quality Control
Ensure product complies to necessary quality standards to prevent company reputation damage, customer disappointment and misuse of company spend.
Responsible for product certification and quality control parameters
Marketing/ Advertising & Promotions
Collaborate with the Marketing team to execute product promotional calendar and promotional category strategies
Partner with the Marketing team to drive category sales
Accurately complete the marketing ROI template, proof ad copy/photography and proof advertising
Partner with suppliers to obtain funding and run financially attractive promotions
Supplier Management/Negotiation
Maintain strong partnerships with existing suppliers and proactively source new suppliers
Manage supplier relationships
Leadership/Talent Enhancement & Training
Provide feedback, coaching and guidance where appropriate to enhance skill development
Develop and train store teams in relation to product knowledge, selling, and in-store execution
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