Job Description

Category Specialist - JhbFull job descriptionPosition Title: Specialist CategoryPosition Type: Regular - Full-TimePosition Location: RosebankGrade: Grade 05Requisition ID: 31723 Purpose of the RoleThe Category Specialist is responsible for developing and managing the channel strategy and 5P tactics for each of the retail channels based on shopper and trade expertise. They work closely with both Consumer Marketing, Customer Management and Sales Operations to develop and execute strategies and tactics against the category, brand, channel and account strategies. The Category Specialist plays an integral role in enhancing demand through McCains customern a specific channel and in a cost effective wayKey Responsibilities:1. Trade Marketing ExecutionsImplement the trade marketing plans by working with internal and external stakeholders to deliver them in a timely manner and within budget.Work closely with the agency & distribution partners to ensure alignment and excellent in-store execution.Lead the briefing process of the Sales every cycleProvide selling tools for Sales Operations and Distributor teams to enable them to drive salesManage spend on executions to be within budget2. Develop a shopper marketing mix to support category vision, drive consumption and leverage point of purchase driversApplying category and trade insights to develop recommendations for product, pricing, promotion, placement and POP Media by environment.PRODUCT: Determine the most efficient assortment by environment. Identify white spaces and opportunities for innovation (new category segments).PRICE: publish and track compliance on pricing mandatesPROMOTION: Develop a promotional strategy with clear promotional objectives, mechanics and ROI targetsCOMMUNICATION: Develop plans and POS to ensure shopper communication is effective and focused on a call to action. Placement in store is also key3. Category and Trade strategies for environmentsLead the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing and new retail environments.Consolidate the customer needs / grid by environment for inputs in commercial plans and provide operator perspective in commercial process.Analyse opportunities in portfolio and channel performances at area and regional levels, and develop intervention programs to capitalise on the insights.Set commercial targets and measure outcomes vs targets (ROI)4. Manage data, analytics and insightsBrief in and manage all research and analytics projects (as required)Formal research studiesAd hoc case studies (test cases)Liaise with Data Manager on in-house analytics requirements and the development of reports / scorecardsAble to create standardized reporting from standard off the shelf data sources (e.g. IRI,Nielsen) and interpret to draw robust conclusionsEnsure data integrity and accuracy at all times. Apply basic data cleansing, manipulation, and analytical techniques5. Compile and submit monthly reports and assist customer managers with the compilation of retailer reviewsConducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending.Monthly reports on McCain performance within the retailersSales, shares, transactional KPIs etc.Compile scorecards to measure performance against preset targets e.g. pricing vs mandate, distribution and fair share targets etc.Compile scorecards to measure performance linked to specific initiatives (e.g. retailer compliance targets and ROI)Compile customer reviews as required6. Manage NPD ProjectsBecome part of the NPD process representing the Customer and Sales Operations teamBe the voice of the customer during the formulation of NPD strategiesManage the development of Shopper, Trade and Commercial propositions during the processProvide launch material, i.e. listing sheets, trade presenters and samples for all NPD projectsDevelop, execute and track compliance of the support plans for all NPD projectsJob requirements:1. Technical CompetenciesData & analytics to develop insightsPricing & promotion strategy developmentCategory strategy developmentCustomer developmentStructured selling and negotiationStakeholder engagementProject management skillsFinancial acumenSalesforce software knowledgeMicrosoft Office (Power Point, Excel and Word)2. QualificationDegree: Marketing or Business Management3. Experience5 years strong Trade Activation in a B2B environmentStrong understanding of the Food Service industryUnderstanding of sales and customer managementMcCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.The health and safety of McCain employees and their families has been our number one priority since the start of COVID-19 pandemic. With vaccination restrictions easing across the globe we do not currently require employees to be vaccinated, but we reserve the right to change this mandate in line with health guidance and regulations in each country.Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy Job Family: SalesDivision: South AfricaDepartment: Category ManagementLocation(s): ZA - South Africa : Gauteng : Johannesburg || ZA - South Africa : Eastern Cape : Port Elizabeth || ZA - South Africa : Free State : Bloemfontein || ZA - South Africa : Gauteng : Bapsfontein || ZA - South Africa : Gauteng : Bedfordview || ZA - South Africa : Gauteng : Bronkhorstspruit || ZA - South Africa : Gauteng : Katlehong || ZA - South Africa : Gauteng : Springs || ZA - South Africa : KwaZulu-Natal : Durban || ZA - South Africa : Limpopo : Marble Hall || ZA - South Africa : Mpumalanga : Delmas || ZA - South Africa : North West : Lichtenburg || ZA - South Africa : Other : Reference job description || ZA - South Africa : Western Cape : CapeTown || ZA - South Africa : Western Cape : GeorgeCompany: McCain Foods (S Africa)

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