Job Description

At Pragma we provide the opportunity for individuals to enjoy their working lives as much as their home lives. We foster a team environment in which each individual is recognised, valued and developed to support our company strategy. We encourage people with disabilities and from diverse backgrounds to apply.The Chief Marketing Officer (CMO) is a critical executive role responsible for leading the global marketing strategy, driving brand awareness, and fostering customer engagement. The CMO will develop and execute marketing initiatives that support the company's growth objectives and enhance its market position in the physical asset management and software industry.Policy
We are committed to Employment Equity when recruiting internally and externally.
It is company policy to promote from within wherever possible.
Minimum RequirementsKnowledge & Experience:

• Minimum of 10 years of marketing experience, with at least 5 years in a senior leadership role, Proven track record in developing and executing successful global marketing strategies.
• Strong knowledge of digital marketing, brand management, and customer engagement.
• Excellent analytical, communication, and leadership skills, Ability to work effectively in a dynamic, global environment, Strong team management and interpersonal skills.

Qualifications:

• Honours degree in Marketing, Business Administration, or related field

Duties & ResponsibilitiesStrategic Marketing Leadership:

• Develop and implement a comprehensive global marketing strategy aligned with business objectives
• Oversee brand positioning, market research, and competitive analysis
• Drive innovation in marketing approaches, leveraging digital and traditional channels

Sales Target Achievement:

• Implement strategies and tools to support Chief Revenue Officer with lead generation

Brand Management:

• Lead the development and management of the companys global brand
• Ensure brand consistency across all marketing materials and communications
• Develop strategies to enhance brand visibility and reputation

Demand Generation and Customer Acquisition:

• Create and execute demand generation campaigns to drive customer acquisition and revenue growth
• Utilise data-driven insights to optimise marketing campaigns and strategies
• Oversee content marketing, social media, and digital marketing initiatives

Customer Engagement and Retention:

• Develop strategies to enhance customer experience and loyalty
• Foster relationships with key customers and partners

Marketing Analytics and Reporting:

• Establish KPIs to measure the effectiveness of marketing initiatives
• Analyse marketing data to inform strategic decisions and improve performance
• Prepare and present regular reports on marketing performance to the executive team

Budget Management:

• Develop and manage the global marketing budget
• Monitor expenditures and ensure budget adherence

Team Leadership and Development:

• Lead and mentor the marketing team, fostering a collaborative and high-performance culture
• Ensure the team is equipped with the latest tools and knowledge to execute their

Pragma