Job Description

Minimum Qualification

• Bachelor's degree or equivalent (essential)
• Chartered Marketing qualification (preferred)
• Retail or automotive industry expertise is mandatory

Experience Requirements

• Minimum 3+ years in a senior marketing role managing multiple brands
• Proven track record in brand initiation and success, driving measurable ROI
• Strong expertise in digital marketing to drive business achievement and sales

Key Skills & Competencies

• Strategic planning and execution
• Budget and operational management
• People management and team leadership
• Digital marketing, SEO, and analytics
• CRM software proficiency
• Copywriting and visual storytelling skills
• Paid advertising and lead generation expertise
• Multi-channel social media strategy
• Data-driven decision-making and reporting
• Digital Literacy:

• Data, Stats, and Analytics across various dashboards xe2x80x93 tools like Power BI, etc.
• Websites development with suppliers
• SEO implementation and monitoring
• CRM usage and effectiveness
• Google Analytics, SEMrush, Data Studio, etc. xe2x80x93 tools to drive ROI
• Multichannel social media skills (LinkedIn, Facebook, Instagram, YouTube)

Key ResponsibilitiesStrategy & Budget Development & Execution

• Develop, implement, and manage the annual marketing, communications, and brand strategy across the brands, inclusive of a social media and event activation plan with the marketing teamxe2x80x94ROI on execution quarterly.
• Develop and manage the annual marketing budget effectively, ensuring efficient allocation of resources for maximum ROI and presenting monthly updates to Exco on expenditure.
• Ensure all strategies and budgets are aligned to OEM Scorecard, policies, and requirements.
• Implement sound budgetary controls for the department.
• Consult market research to assess current trends and ensure all portfolios are optimized.
• Set up new strategies and budgets aligned to new brand acquisitions and launches.

Digital Marketing & SEO

• Oversee SEO strategy, website management, and CRM optimization
• Drive digital campaigns across social media, Google Ads, and other platforms
• Utilize analytics tools (Google Analytics, SEMrush, Data Studio) for performance tracking

Paid Advertising & Lead Management

• Develop lead generation campaigns to maximize conversions
• Manage ad campaigns across Meta, Google, LinkedIn, TikTok, and other platforms
• Optimize customer segmentation for personalized and targeted marketing

Brand & Community Management

• Ensure brand consistency across all communication channels
• Lead marketing campaigns, activations, events, and promotional activities
• Strengthen customer engagement and loyalty initiatives

Customer Retention

• Develop strategies to increase repeat business and loyalty
• Collaborate with sales and aftersales teams to enhance customer experience
• Implement special activations, rewards, and engagement programs

Data, Analytics & Performance Management

• Utilize data-driven insights to refine marketing strategies
• Conduct competitor analysis and market forecasting
• Ensure compliance with legal and ethical marketing standards

Team Leadership & Development

• Lead and develop the marketing team to ensure high performance
• Set and manage departmental and individual KPIs
• Foster a culture of continuous improvement and innovation

Working Hours

• Monday xe2x80x93 Friday: 8:00 xe2x80x93 17:30
• Saturday: 8:00 xe2x80x93 13:00 (dependent on projects and activations)

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