Commercial Marketing Manager Retail

Cape Town, Western Cape, South Africa

Job Description


YOUR MISSIONCommercial Marketing is the function within Marketing that takes responsibility for marketing the PUMA brand within both Retail and Trade (Sport and Sportstyle), Ecommerce, Full Price Stores, Outlets, Pop Ups and Concession Stores, as well as to their consumers.The key responsibility of the Commercial Marketing Manager - Retail is to bring the brand to life through integrated, innovative and industry leading campaigns and activations, maximizing brand exposure, desirability and sell through within PUMA stores. This includes planning and executing the local Commercial Marketing strategy in collaboration with the Teamhead Commercial Marketing, and working cross functionally with the Consumer Marketing, Sports and Sportstyle Marketing, Sales, Merchandise and Operations teams to deliver best in class marketing activities across South Africa. Tasks include but are not limited to window and in-store branding, social media & PR, experiential executions and activations, promotions, store openings, localized shoots, and internal and external communication.KEY PERFORMANCE INDICATORSPlan the annual Retail Marketing strategy in line with the local and global strategy and GSEC/RESEC.Effective and timeous execution of key initiative campaigns at all full price stores, in-line with global guidelines.Effective and timeous execution of key initiative campaigns at all outlet stores, in-line with global guidelines.Effective and timeous execution of sell-through activities i.e. promotions & activations, media campaigns (awareness/traffic), store launches, booklets, in-store campaigns, experiential executions, weekly newsletters, etc.Budget management including spend planning, tracking and departmental reporting.YOUR TALENT

  • Education: Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Retail Marketing Experience: Demonstrated track record (at least 3 years) in retail marketing, showcasing your understanding of retail trends and customer-centric strategies.
  • Experience in Retail; apparel footwear would be advantageous
  • Valid Drivers License
  • Proven track record in developing and executing successful marketing campaigns Excellent communication and interpersonal skills
  • Ability to collaborate effectively with cross-functional teams and external partners
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

Puma

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Job Detail

  • Job Id
    JD1324910
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Cape Town, Western Cape, South Africa
  • Education
    Not mentioned