Job Description

Responsibilities:Strategic Input:- Develop and implement the overall social media strategy in consultation with the client and digital team.- Collaborate with the Content Lead, Strategists, and Creative Directors to ensure campaign viability, strategic soundness, and adherence to best practices.Operational:- Prepare monthly social media calendars, coordinating with Content Leads and Strategists.- Ensure timely client approval of proposed plans.- Roll out Always-On plans creatively and on schedule.- Collaborate with creatives to implement social media elements for campaigns.- Manage and fulfil social media competitions.- Monitor social media channels for community management and engagement, responding promptly to comments and messages.- Organise and execute community engagement initiatives to foster a strong online community.- Attend and present social status updates in weekly client meetings.- Develop and evaluate the effectiveness of campaign hashtags and identify opportunities within popular culture.- Implement ad hoc client social media requests efficiently.- Identify innovative methods to enhance social media following, engagement, click-through rates, and execution.- Maintain effective communication with team members and clients.Reporting:- Prepare accurate campaign reports post-campaign period, collaborating with the data analytics team.- Extract key learnings and provide recommendations for future campaigns.- Evaluate and adjust strategies based on monthly report findings to meet KPI's.Training:- Ensure continuous awareness of social best practices, trends, and new formats.- Keep abreast of new formats and platform training programs for Twitter, Facebook, Instagram, TikTok, and YouTube.Requirements:Experience:- Minimum of three years of professional experience developing social media strategies and community management.- 3 to 5 years experience in a creative agency.- Proficiency in PowerPoint (or Keynote) and the Microsoft Office suite.- Proficiency in Social Media tools such as Sprout.Qualifications:A bachelors degree in Marketing, Advertising, Business, or a related field is preferred, with a specialisation in Social Media Marketing.Skills and Attributes:- A strong passion for and knowledge of all aspects of social media.- Experience in the telecommunications industry is advantageous.- Proficient in social copywriting.- Ability to work both independently and within a team.- Excellent business professional communication and client presentation skills.- Creative flair and a keen interest in crafting effective social plans aligned with client objectives.- Understanding of the digital ecosystem and its relationship with social media.- Quick learner capable of managing multiple tasks with changing priorities.- Innovative thinker, collaborative team player, and effective communicator.- Strong analytical, reporting, and time management skills.- Exceptional verbal and written communication abilities.- Knowledge of and experience in social media marketing across various platforms including Facebook, Twitter, TikTok, YouTube, Pinterest, and Instagram.

TBWA