Job Description

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.Role: Conceptual CopywriterLocation: Durban, South Africa (hybrid)ROLE MISSIONWorking in partnership with our client, the Conceptual Copywriter will fully immerse themselves in a creative brief, working with our Creative Directors and Editorial teams to create a grade A campaign or piece of content that makes the reader care about what they've just read. From strap lines to long form articles, you'll be an all rounder who can jump into new subjects and master them quickly. You've got the creative and conceptual flair of a copywriter, with the instinctive storytelling ability of a news reporter. You've got high standards of quality and accuracy, and you spotted the deliberate typo in the previous sentence. You will help us continue to grow our reputation both internally and externally for producing excellent creative work in all disciplines that helps our clients' businesses thriveWHAT YOU WILL BE DOING IN YOUR ROLE

• Interpret creative content direction and copy briefs, producing compelling and error-free content that follows the client's style guidelines and builds engagement.
• Originate big campaign ideas and creative copy concepts and create original copy for clients in the FMCG sector.
• Develop content that brings client strategy to life across all media (social, mobile, DM, print, web, TV, radio, etc.)
• Incessantly deliver original/ inventive concepts and distinctive tones of voice for your clients.
• Articulately explain and constructively defend and pitch an idea to clients and creatives.
• Ensure the copy you develop supports and enhances the creative ideas and concepts
• Produce creative campaign copy that fits the brief but really stands out and reaches an audience.
• Lead on and brief other teams as appropriate to bring creative content to life.

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

• Min 5 years' traditional/digital agency experience in a conceptual role.
• Diploma in Copywriting or Brand Communication is essential.
• You should be able to articulately demonstrate a portfolio that showcases your creativity, copywriting process, an excellent writing aesthetic, and expertise in writing for all channels
• Outstanding writing and grammar chops with refined proofreading and editing skills
• Strong comprehension of best practices for copy across all touch points Skills and characteristics
• Fantastic creative communication skills,
• Able to present and pursue projects from concept to execution
• Extremely passionate about writing and reader experience and a strong advocate
• You can expertly defend copy decisions with evidence and research
• You work confidently with, and can lead, multiple stakeholders to ensure creative content meets both business and client requirements
• Not scared to chase for information, supporting work or a brief
• Impeccable attention to detial (well spotted)
• Strong ad copy, long form and short form copy.
• Bilingual

ABOUT OUR COMPANYLots of agencies say they're different. OLIVER is.OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.OUR VALUESWe are a company built on our values, we have given you a brief overview below but would love to tell you more.Be Ambitious to succeedBe Imaginative to push the boundaries of what's possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsFollow us on oliver.talent#LI-ZSJob Id: 9853#LI-ZS1 #LI-Onsite #LI-midseniorABOUT OUR COMPANYLots of agencies say they're different. OLIVER is.OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.Follow us on oliver.talentOUR VALUESWe are a company built on our values, we have given you a brief overview below but would love to tell you more.Be Ambitious to succeedBe Imaginative to push the boundaries of what's possibleBe Inspirational to do groundbreaking workBe always learning and listening to understandBe Results-focused to exceed expectationsBe actively pro-inclusive and anti-racist across our community, clients and creationsWe've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

Oliver Agency