Job Description

Consumer Insights Manager - StellenboschFull job descriptionWe Go Places! How about you?Immediate Superior: Senior Consumer Insights ManagerLocation: Stellenbosch, Cape TownFunction: HBI MarketingType of Contract: PermanentReference Number: 102274Closing Date:05/08//2024PurposeThe Consumer Insights Manager supports the Senior Consumer Insights Manager in driving the Consumer Centricity & Business Growth agenda, by instituting and providing actionable consumer, shopper and market related insights and analytics to the marketing department and other internal stakeholders, that informs and inspires decision-making to drive the achievement of growth ambitions.Key ResponsibilitiesDriving a data and insight driven culture (supported through multiple sources and through robust data analytics):Synthesis of base analytics information, market reports, tracking studies, consumer trends, shopper trends etc. to drive consumer insights, foresights and opportunity definitionData Quality & Access - Maintain and manage data sources and relationships with internal stakeholders and agency partners (if necessary) ensuring data integrity is at the heart of the function; develop a system that allows Marketing to draw on those data sources, fostering understanding and actionability.Champions the voice of the consumer by being close to and inspired by the market, consumers and shoppers; by identifying opportunities and risks within the broader business environment; through well substantiated information which can be integrated into decision making and action plansProvide regular category and brand commercial insights & foresights, and proactively share findings and recommendations to support competitive advantage in the market (proactive vs reactive).Translates research findings into meaningful insights, recommendations, and business implications to aid decision making and influence strategic direction (geography, category, brand)Provide direction and value-add to market research projects and processesDemonstrates best practice on all areas of research planning and implementationSupport the enrichment of research outcomes through integration of insights from other sources (including ad hoc research studies, internal data, qualitative and quantitative studies, and syndicated research/ reports) to shape full stories of consumer driven insights.Manages agency relationships to ensure delivery of high quality research resultsManages expectations about project execution; educates clients on how the research can and cant be used; ensures the investment in research is aligned to the decision risk involvedSupport innovation agenda through sound consumer research and insightful recommendations that push and shape thinking, across all aspects including intrinsicsSupport innovation process with market estimation, forecasting, post-implementation evaluations ensuring that we are proactive in course correctionIdentification of (white-space) opportunities based on consumer insights and clearly articulates the implications and recommendations for the innovation funnelManagement of, and value extraction from, the brand health measurement programEnsure the Brand Health measurement is fit for purpose, aligns with Global best practice, models and frameworks, and is an active & valued input into brand and category thinking and strategyEnsure monitoring of the brand plan against key brand health metrics e.g brand power, and advise on course correction in terms of risk areas as well as opportunity spacesContributor in OpCo Business Processes - Portfolio Strategy, SP, AP, ICP rhythmPortfolio Strategy - managed locally or in partnership with Global Commerce (BWP)Annual Planning (Commercial Plan, Brand Plan, SAP)Brand Strategy (Positioning, Pricing, and Markets)Channel Strategy - managed locally or in partnership with Global Commerce (BWC)Participate on Vendor and CMI Budget ManagementSustain partnership with Purchasing to develop processes for, and adherence to, vendor management and spendEnsure maximized ROI of research spendMaintain vendor management performance assessments that is based on on-going reviews and formal feedbackPeopleLead personal development and career developmentUpskill colleagues through imparting knowledge and empowering themBuild strong relationships within team and broader businessCross Functional collaboration & key internal stakeholder relations are essential to ensure alignment with the broader businessJob RequirementsAppropriate tertiary marketing qualification; preferably business science related (degree / diploma) or equivalent experiencePost-graduate qualification preferable8 years+ market research and insights experience (pref in FMCG, alcoholic beverage industry)Experience working with and successfully managing agencies / strategic and global partner relationships.Demonstrated success in a demanding, complex business environmentProficient using the latest versions of Microsoft Word, Excel, PowerPoint, Pivotables, Tableau.Excellent data analysis skills with the ability to distill higher level insights from a macro point of view as well as getting to the detailCommercially astute with proven ability to convert the outcomes of analytic models into tangible business valuePeople leadership experience preferable (for future)The Companys approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.

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