Job Description

Prodigy Finance - who are we?Prodigy Finance is a platform that delivers socially responsible financial services, making it possible for students from more than 150 countries to fulfil their dream of studying at the worldxe2x80x99s top universities and schools by financing their international postgraduate studies whilst delivering competitive financial and social returns to alumni, institutional and private investors.This borderless and innovative model enables education loan financing to students from across the globe whilst using predicted post-degree affordability rather than present-day salary. Since 2007, Prodigy Finance has extended over US$1.8 billion through the platform to fund over 35,000 students.Prodigy Finance is fueled by impact investors and other privately qualified entities who invest in tomorrow's leaders whilst earning a financial and social return. Prodigy Financexe2x80x99s borderless lending model enables students to apply for a loan based on their future earning potential and not just their current circumstances and credit history.Role Overview:Are you ready to channel your passion for content marketing into a role that transcends borders? Do you thrive in dynamic, fast, innovative environments and aspire to be part of a global movement that transforms lives through education? Look no further; an extraordinary mission-driven opportunity awaits you!What are some of the responsibilities of this role?

• Content Planning and Creation:

• Collaborate with cross-functional teams to understand business objectives, targets, audience, and acquisition goals.
• Responsible for creating and executing content end CRM strategies to engage and convert international masters students
• Produce compelling and engaging content for email, website, in-app, push notification, social media and SMS.
• Secondarily, assist with website copywriting and social media copywriting
• Craft messaging that highlights the unique value proposition of Prodigyxe2x80x99s funding solution for the international masters' student market
• Create persuasive subject lines and engaging email body copy to drive open rates, click-through rates and other required domain metrics
• Segmentation and Personalisation:

• Utilise and understand data and segmentation with the help of the domain leads and data teams to tailor content to specific interests, needs and preferences of different customer segments.

• Automation and Workflows:

• Set up and manage content automation workflows and campaigns.
• Ensure timely delivery of the right content to the right audience at different stages of the customer journey.

• A/B testing:

• Conduct A/B testing on content
• Analyse test results and use insights to refine email strategies and improve conversion rates, and work with the data team to understand and improve campaign outcomes

• Lead Nurturing:

• Develop lead nurturing content strategies to guide potential students through the decision-making process, addressing their concerns and needs.

• Data Analysis and Reporting:

• Monitor content engagement and metrics, i.e. open rates, click-through rates, conversion rates, bounce rates, and through the funnel to registration, application starts to submit.
• Create a weekly and monthly report to share in functional meetings, domain meetings and performance meetings.

• Compliance and Best Practice:

• Ensure content strategies with relevant data protection laws and privacy regulations (e.g. GDPR, CAN-SPAM) and are signed off by the Legal team.
• Stay up-to-date with emerging trends on email best practices and industry news and implement innovative strategies.

What would the ideal candidate be great at?

• Personal stature, gravitas, a relationship builder, influencer, excellent communication and interpersonal skills across a number of stakeholder groups
• Excellent critical judgment; able to make good decisions, be trusted, respected and dependable; be proactive and responsive, ask the right questions, raise flags at the right time. Able to prioritise and plan workloads for the team
• Insight. Developing a feel for the international graduate students, their needs and how to translate that into an opportunity for Prodigy Finance
• Creative thinking and the ability to generate new ideas for content
• Ability to conduct thorough research and present information clearly and engagingly
• Able to learn new concepts and business issues quickly
• Bias to action; create ideas, think outside the box
• Problem-solver and solution finder, proactive, use initiative to develop and improve
• Structured in an unstructured environment; highly organised, ability to multi-task and project manage. Can correctly prioritise multiple issues and opportunities and create structure, systems and processes from scratch.

Qualifications and experience:

• Degree in communication, journalism, media or marketing
• Excellent command of the English language, writing, editing and proofreading skills
• 2-4 years of experience in content creation and digital marketing gained within a highly reputable technology or financial services company
• Proficiency in social media platforms, customer engagement and content management systems.
• Strong understanding of SEO and content marketing principles.
• Demonstrable experience in stakeholder management and relationship building to understand market requirements and support business initiatives
• Proven track record of partnering with cross-functional teams and leading successful product launches
• Understanding of user journeys, customer journeys and customer experience, particularly within the context of financial services or technology.
• Experience with graphic design tools (e.g. Canva, Envato) is a plus

Prodigy Finance