Job Description

Are you a creative storyteller with an eye for design and a flair for crafting content that resonates across digital and print platforms? We're looking for a

full-time Content Designer

to join our dynamic team and help us bring our smoke-free products (SFP) category to life through

compelling copy, engaging visuals, and impactful video content

-- all within the boundaries of regulatory perfection.



In this role, you'll partner closely with category teams, legal advisors, and cross-functional departments to create, adapt, and complete locally relevant content strategies that connect with our consumers in meaningful ways.

What You'll Be Doing

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Craft clear, compelling, and compliant

copy for websites, social media, email campaigns, CRM platforms, and print collateral

. Collaborate with SFP category teams to translate global content toolkits into locally relevant creative assets.

Design and edit visual content such as infographics, social media graphics, and in-store materials using Adobe Creative Suite

and other industry-standard tools. Assist with video content creation and editing for online and offline platforms. Conduct research into audience behavior, trends, and competitors to deliver content that's timely, relevant, and motivating. Proofread and edit all content to ensure it meets brand standards and regulatory requirements. Drive creative brainstorming sessions and chip in innovative ideas that push boundaries while staying compliant. Liaise with the legal team to ensure content adheres to all marketing laws and guidelines in the tobacco and nicotine space. Partner with various departments to capture content inputs and ensure a unified consumer message across touchpoints.

Handle content across social media platforms

with a focus on engaging diverse audiences.

Optimize written content for SEO

to increase organic traffic and visibility.

What we are looking for

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A degree in Marketing, Communications, Graphic Design, or a related field. 3-5 years of experience in a similar content creation & design role. Exceptional writing and editing skills with an eye for brand voice and clarity. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and strong PowerPoint design capabilities. Video editing and content production know-how is essential. Familiarity with CRM tools and digital publishing platforms. Solid understanding of SEO and content performance metrics. Creative, proactive mindset and strong project management skills. A portfolio showcasing your best writing and design work (please include a link or attach with your application).

Why Join Us?

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Competitive salary and benefits package. Opportunities for professional growth and learning in a fast-paced, evolving industry. A collaborative and supportive team that values creativity, innovation, and compliance.
PMI welcomes applications from individuals of all backgrounds and experiences, regardless of age, race, disability, sexual orientation, gender identity or expression, ancestry, religion or belief, or any other characteristic protected by applicable laws, regulations, and ordinances.

We encourage applications from South African citizens who are members of designated groups and have equivalent experience in PMI or a related field. Employment Equity laws and principles will be considered during the candidate selection process to promote diversity and the exchange of ideas.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.