Job Description

We Want You:

Are you ready to lead the charge in crafting compelling narratives and shaping brand identities? We're seeking a dynamic Content Lead to spearhead our creative endeavors at BET Software Durban.

As the driving force behind our multimedia content, you'll forge a captivating online presence, devise ingenious content strategies, and nurture a thriving digital community. Collaborating closely with our design and marketing teams, you'll ensure seamless integration across all platforms.

If you're adept at weaving creativity with data-driven insights, join us in revolutionising the digital landscape. Apply now to embark on an exhilarating journey of innovation and impact!

You Bring:

• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• A minimum of 3 5 years of experience in content creation, marketing, communications, or similar.
• A minimum of 4 6 years experience in a managerial role.
• Digital content production experience is a prerequisite, including proficiency in photography, motion graphics, or videography.
• Proficiency in editing is essential for the role.
• Copywriting skills would be beneficial.
• Experience in developing digital marketing content plans and strategies is also required.
• Hands on experience with MS Office and WordPress.
• Basic technical knowledge of HTML and web publishing.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Good organisational and time-management and attention to detail skills.
• Exposure to managing projects from inception to execution.
• Good knowledge of content and layout design tools such as Adobe InCopy, InDesign, SEO, SMO, PPC.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.
• Strong aesthetic skills with the ability to combine various colours, fonts and layouts.
• Attention to visual details.
• Ability to meet deadlines and collaborate with a team.

What Youll Do:

• Writing, editing and proofreading content. This should be done before publishing SEO content pieces.
• Writing clear marketing copy to promote our products/services and for events and publications.
• Proposing content concepts in an engaging way for projects and implementing them seamlessly once approved.
• Leading a team of writers and overseeing content creation for the company website.
• Liaise with content writers to ensure brand consistency.
• Conceives and executes advertising and content consistent with agreed brand strategy.
• Provide editorial, creative and technical support to team members.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Formulating a cross-platform content strategy.
• Interpreting creative direction and technical information and turning them into persuasive and compelling content.
• Brainstorm with team members to develop new ideas.
• Build a following on social media.
• Develop content strategy aligned with short-term and long-term marketing targets and to effectively reach the desired target audience.
• Create and publish engaging content. Manage the created content across all platforms, including email and social media.
• Collaborate with marketing and design teams to plan and develop site content, style and layout.
• Ensure compliance with law (e.g. copyright and data protection).
• Stay up-to-date with developments and generate new ideas to draw audiences attention. Researching content and consumer trends to ensure that content is relevant and appealing.
• Track web analytics to ascertain content engagement levels.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Tracking consumer and content analytics and generating reports and presentations.
• Identify customers needs and gaps in our content and recommend new topics.
• Keeping up-to-date with content trends, consumer preferences, and advancements in technology.

Manage Content including Creation and Distribution:

Accountable for the overall distribution of content through various channels, including media, website, social media and various internal communication channels.

Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.

Manage and ensure quality is retained on platforms for BET content.

Support fundraising /sales focus.

Support the stakeholders to implement marketing strategy for BET and for fundraising by managing creation and flow of content.

Align communications strategy with engagement objectives.

Team Management

• Lead, motivate, and support a growing team within a time-sensitive and demanding environment, including career development plans and problem resolution.
• Recruitment and setup of Teams to support business needs and growth.
• Review of performance and implementation of performance appraisals.
• Conduct training needs analysis to highlight training gaps and strategies to rectify these.
• Ensure that clear goals are communicated to the team by delegating tasks and setting reasonable deadlines.
• Oversee the day-to-day operation of the team.

Living the Spirit:

• Collaborate closely with cross-functional teams such as Design and Marketing to ensure that the content is aligned with the brand's identity and goals.
• Foster an environment of open communication and idea sharing within your content team.
• Encourage and support team members to achieve their best and leverage their strengths.
• Embrace innovation and creativity in content creation. Challenge conventional approaches and stay open to trying new ideas.
• Stay updated on industry trends, emerging technologies, and online platform changes to keep content fresh and engaging.
• Cultivate an authentic and unique brand voice and identity that resonates with the target audience.
• Encourage team members to express their individuality and unique perspectives in content creation.
• Actively participate in the online community by engaging with the audience, responding to comments, and encouraging a sense of belonging.
• Utilise analytics to track community growth and gather insights on what content resonates with the audience. Adjust strategies accordingly.

The Company We Keep:
At BET Software, we don't just recruit talent, we cultivate it. Our learning and development programmes, our various opportunities for growth, and our well-deserved incentives are what keep our All-Star Team the best amongst the rest.

Please note only Team Members who meet the minimum requirements will be considered.

Careers24