Job Description

Job overview

We are looking for a highly skilled and strategic content manager to lead and drive content strategy, execution, and planning across GIC's subsidiaries and executive leadership profiles. This role will play a critical role in ensuring that GIC's subsidiaries maintain strong brand positioning through high-quality digital content while also managing and overseeing the CEO and chairman's digital presence.



The content manager will be responsible for creating and executing content strategies that establish GIC's leadership and subsidiaries as key players in their respective industries. This includes managing social media, PR articles, thought leadership content, and multimedia storytelling. Additionally, this role will focus on YouTube and video content, ensuring the company and its leaders have an engaging video presence.



This role requires a leader who can manage a team of digital creators, work closely with internal teams (such as operations and marketing), and external agencies (video production, PR, and content teams) to produce high-quality, industry-relevant content that resonates with target audiences.

Key responsibilities

Content strategy and execution

Develop and implement a comprehensive content strategy for GIC's subsidiaries and executive leadership (CEO and Chairman), ensuring alignment with corporate goals. Lead and oversee the creation of thought leadership content for the CEO and chairman, positioning them as industry leaders through blog articles, opinion pieces, video content, and social media engagement. Drive strategic content planning for social media, PR, video platforms (including YouTube), and internal communications. Ensure content remains relevant, insightful, and impactful while maintaining brand consistency.

Executive brand management

Work closely with the CEO and chairman's digital creators to ensure content is strategically aligned with their industry positioning. Oversee social media and YouTube strategy for both executives, ensuring regular and engaging updates. Develop and maintain an executive content calendar, ensuring a steady stream of engaging thought leadership content. Liaise with PR teams, media partners, and content agencies to distribute content effectively and increase visibility.

Social media and digital content development

Oversee and manage content across subsidiary social media platforms and executive leadership profiles, ensuring content is engaging and aligns with industry trends. Plan and execute video storytelling initiatives, ensuring high-quality production for social media, websites, and YouTube. Ensure that video content creation for GIC's subsidiaries and executive team is handled with precision, maintaining a high production value. Manage community engagement strategies to ensure audience interaction, brand presence, and thought leadership.

Team leadership and collaboration

Lead and manage a team of digital creators, ensuring strong execution of content strategies. Liaise with internal departments (operations, marketing, and PR teams) to ensure content aligns with broader company objectives. Work closely with external video teams, designers, and content creators to produce industry-leading content. Oversee partnerships with influencers, industry experts, and media outlets to amplify content reach.

Performance tracking and reporting

Monitor and analyse content performance across multiple platforms, providing data-driven recommendations for improvements. Develop KPI reports for content engagement, audience reach, and video performance (including YouTube analytics). Track trends in digital marketing, industry insights, and competitor strategies to refine content execution.

Education and Experience

Bachelor's Degree in Marketing, Communications, Journalism, English, or a related field. 5+ years of experience in content creation, content strategy, or digital marketing. Proven track record in managing and producing content across various platforms (website, blogs, social media, etc.).

Key Skills

Content Strategy Development:

Ability to create and execute content strategies that align with business goals and engage target audiences.

Writing & Editing Skills:

Excellent writing, editing, and proofreading skills, with a strong attention to detail.

Content Distribution:

Experience with content promotion across channels (social media, email marketing, etc.).

Analytics & Reporting:

Ability to track and analyze content performance using tools like Google Analytics, and adjust strategies accordingly.

Project Management:

Strong organizational skills to manage multiple content projects and deadlines. *

Creative Thinking:

Ability to generate fresh ideas and innovative approaches to content creation and promotion.