Job Description

We Want You:Calling all creative connoisseurs! Are you ready to take the reins in shaping captivating narratives and defining brand identities? At BET Software Durban, we're in search of a dynamic Content Specialist to ignite our creative endeavours.As the mastermind behind our content strategy, you'll dive deep into trends, craft compelling stories, and collaborate seamlessly with our design and marketing teams to ensure a consistent and engaging brand voice across all platforms. If you're passionate about weaving creativity into content and ready to revolutionise the digital landscape, this is your moment to shine. Apply now!You Bring:

• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• A minimum of 3+ years of experience in content creation, marketing, communications, or similar.
• Proven work experience as a Content Writer, Copywriter or similar role.
• Familiarity with content management systems.
• Formal training in videography/photography, typography, interaction design and/or visual communications
• Exposure to managing projects from inception to execution.
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Excellent written, verbal and listening communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.
• Portfolio of completed design projects.
• Hands-on experience with image editing software, like Photoshop and Adobe Illustrator.
• Proficient in design software (e.g. InDesign and Balsamiq).
• Strong aesthetic skills with the ability to combine various colours, fonts and layouts.
• Attention to visual details.
• Ability to meet deadlines and collaborate with a team.

What Youll Do:

• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Writing clear marketing copy to promote our products/services and for events and publications
• Proofreading and editing content before publishing.
• Preparing well-structured drafts using Content Management Systems.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Be current with the latest digital marketing content trends.
• Understanding and implementation of industry best practices across all digital channels.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Identify customers needs and gaps in our content and recommend new topics.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

Manage Content including Creation and Distribution

• Accountable for the overall distribution of content through various channels, including media, website, social media and various internal communication channels.
• Resource and manage communication content, guidance and review for all collateral and messaging for a mix of internal and external audiences.
• Manage and ensure quality is retained on platforms for BET content.

Support Fundraising /Sales Focus

• Support the stakeholders to implement marketing strategy for BET and for fundraising by managing creation and flow of content.
• Align communications strategy with engagement objectives.

Team Management

• Develop and build capacity so that Network Communicators contribute to the global external communications effort, by providing stories and news on relevant and timely development and local and/or regional successes.

Living the Spirit:

• Take the initiative to stay updated on the latest industry trends and content marketing techniques. Be ready to volunteer for challenging projects and responsibilities, showing a willingness to take on new tasks.
• Be prompt in addressing content needs and adapting to changing market dynamics. Actively seek opportunities to enhance content strategies and improve results.
• Approach content creation as an opportunity for creative expression. Experiment with different content formats, styles, and storytelling techniques to make each day's work unique and exciting.
• Be open to exploring new content mediums and platforms, as well as taking calculated risks in content creation. This can lead to discovering innovative ways to engage your audience.
• Ensure that the content you create aligns with the authentic voice and values of BET. Encourage BET designers to express their unique brand personalities in their content.
• Foster a work environment where team members can bring their own perspectives and creativity to the content creation process. Celebrate diversity and individuality in your team's contributions.
• Collaborate with other team members, such as designers, marketers, and SEO specialists, to develop and execute effective content strategies. Encourage open communication and knowledge sharing.
• Infuse BETs values into your content creation process and strategies to help BET build a positive brand image, engage their audiences effectively, and inspire your team to work together towards common objectives.

The Company We Keep:At BET Software, we don't just recruit talent, we cultivate it. Our learning and development programmes, our various opportunities for growth, and our well-deserved incentives are what keep our All-Star Team the best amongst the rest.If you have not been contacted within 30 days, kindly consider your application to be unsuccessful

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