Job Description

Africa-Experience is a successful tour operator specialising in travel to southern and eastern Africa. Our team is growing and is a vibrant mix of travellers and adventurers. As part of the Africa-Experience family, we have locations in Namibia, South Africa, Botswana, Tanzania, Kenya, and also in Germany.To strengthen our teams, we are looking for a:Content Strategist & ManagerYou can choose to work from our offices in Somerset West or Cape Town. Alternatively, we are also open to a fully remote position by arrangement. We are happy to support you in making your decision.Position overview: We are seeking a talented bilingual Content Strategist & Manager to lead our content initiatives across various platforms. You will be responsible for guiding and overseeing the content creation process from start to finish. This role involves creating a content strategy, managing strategic content creation, optimising existing content, and collaborating with our content writers to ensure our messaging resonates with our audience. All while adhering to SEO best practices and following brand guidelines.Key responsibilities:xc2xb7 Content Creation Management: Oversee the strategic creation of content for our websites, including blog posts and landing pages in both English and German.xc2xb7 Keyword Research: Conduct keyword research to enhance content visibility and engagement.xc2xb7 Writer Briefing: Collaborate with content writers by providing clear briefs for new content assignments, ensuring alignment with our brand voice and objectives.xc2xb7 Editing and Optimisation: Edit, fact-check, and optimise blog posts and other written content produced by our content writers to ensure high quality and accuracy.xc2xb7 Content Updates: Identify and refresh outdated content to keep our websites relevant and engaging.xc2xb7 Performance Analysis: Monitor and analyse content performance metrics, providing insights and recommendations for continuous improvement.xc2xb7 Collaboration: Work closely with the marketing team to align content strategies with overall marketing goals.Your profile:xc2xb7 Destination Knowledge: Strong knowledge of Tanzania, Kenya, Namibia, South Africa, and Botswana as travel destinations, particularly in safaris and mountain climbs.xc2xb7 Language Proficiency: Proficient in written English and German, with excellent communication skills in both languages.xc2xb7 SEO Expertise: Solid understanding of SEO best practices and experience implementing strategies to enhance content visibility.xc2xb7 Content Management Systems: Familiarity with WordPress and basic HTML/CSS knowledge.xc2xb7 Analytical Skills: Ability to analyse content performance metrics and make data-driven decisions.xc2xb7 Team Player: Strong collaboration and interpersonal skills, with a proactive approach to problem-solving.Preferred Qualifications:xc2xb7 Experience in a travel-related industry or content management role.xc2xb7 Knowledge of social media marketing and content promotion strategies.xc2xb7 Familiarity with analytics tools (e.g., Google Analytics) to track content performance.

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