Job Description

As a CRO Analyst, youxe2x80x99ll help enhance digital experiences and improve conversion rates across key touchpoints. Your role will involve analysing user behaviour, running A/B tests, and identifying opportunities to refine the customer journey. By collaborating with teams across UX/UI, SEO, data, and performance marketing, you'll contribute to smarter, data-driven optimisations that drive meaningful engagement. Rather than simply increasing ad spend, Conversion Rate Optimisation focuses on maximising the value of existing traffic. Youxe2x80x99ll translate qualitative and quantitative insights into actionable strategiesxe2x80x94removing friction, improving user flows, and ultimately, driving more conversions. If you thrive on turning insights into impact, enjoy testing and refining digital experiences, and want to work at the intersection of performance and user experience, this role is for you. Key Responsibilities Turning Data into Action xc2xb7 Analyse user behaviour through GA4, heatmaps, and session recordings. xc2xb7 Track conversion funnels and identify points of drop-off xc2xb7 Review competitor performance and industry trends to spot opportunities. xc2xb7 Assess key touchpoints (landing pages, checkout, forms) for usability issues. xc2xb7 Develop test hypotheses based on data and behavioral insights. Experimentation & Optimisation xc2xb7 Define test objectives, KPIs, and success metrics. xc2xb7 Prioritise hypotheses and structure/map relevant experimentations. xc2xb7 Work with UX/UI and design teams to develop new variations. xc2xb7 Implement and monitor tests through relevant CRO platforms. xc2xb7 Ensure proper tracking and measurement for performance analysis. Collaboration & Communication xc2xb7 Share insights and recommendations with internal teams and clients. xc2xb7 Align CRO findings with SEO, content, and campaign strategies. xc2xb7 Document key learnings and establish best-practice guidelines. xc2xb7 Continually refine optimisation strategies based on new data. What Wexe2x80x99re Looking For xc2xb7 3+ years of experience in digital marketing, analytics, UX and CRO. xc2xb7 Matric with a relevant tertiary qualification (marketing-specific) are essential. xc2xb7 Hands-on experience with A/B testing platforms. xc2xb7 Strong understanding of GA4, heatmapping tools, and session recording software. xc2xb7 Ability to interpret data, identify trends, and provide actionable recommendations. xc2xb7 Basic knowledge of HTML, CSS, and JavaScript (a plus, but not mandatory). xc2xb7 Organised, detail-oriented, and comfortable managing multiple projects. xc2xb7 A problem-solving mindset with a proactive approach to challenges. xc2xb7 Strong communication skills, able to present insights in a clear, compelling way. xc2xb7 A team player with a positive, collaborative attitude. xc2xb7 The role is JHB-based, but CPT candidates will be considered.As per specAbout Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our peoplexe2x80x99s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. Wexe2x80x99re proud to be consistently recognized as one of the Worldxe2x80x99s Best Workplacesxe2x84xa2.Join Accenture to work at the heart of change.Visit us atEqual Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.Accenture is committed to providing veteran employment opportunities to our service men and women.

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